Overview
Account Based Marketing (ABM) Coordinator Jobs in New York, NY at Global Relay
Public Programs
Digital Marketing and Outreach Associate
Reports to: Assistant Vice President, Marketing & Partnerships
Hours/Week: up to 37.5
Term:
March – October 2025; term is flexible and may be scheduled around university/college course work. Frequent night and weekend hours are required.
Compensation: $20.00 – $22.00 per hour
Background:
The Trust is a public benefit corporation created by act of the NYS Legislature. It is also a 501(c) (3) charitable organization. The mission of the Trust is to design, construct, maintain and operate a heavily used four-mile-long waterfront park and Sanctuary on Manhattan’s west side. The Park is also financially self-supporting, generating its operating budget from commercial tenancies and permittees located within the Park’s boundaries as well as from grants, sponsorships, donations and other sources.
As part of its mission the Trust offers public programming, with a wide range of events taking place throughout the year in addition to hosting many third-party events. These programs take place along the four-mile footprint of the Park, and provide fun, respite and educational opportunities that enhance the public space. The Trust aims to communicate the value of its work, foster greater public engagement, and strengthen public support for this landmark public space. You will be a vital part of the team, sharing information about our events, activations and more.
Position Summary:
The Marketing Associate will support Hudson River Park Trust’s (the “Trust”) Public Programs Department, growing brand awareness of the city’s longest riverfront Park. From managing social accounts for real-time event content and drafting weekly e-newsletters, to planning and executing integrated digital campaigns and tracking performance metrics, you will gain extensive experience in digital marketing and outreach for the nonprofit sector, including implementing paid media campaigns. You’ll be joining a small and passionate team dedicated to growing awareness for a vital public resource that provides more than 400 free programs each year, conducts field-leading environmental research, and is enjoyed by millions of New Yorkers annually. While this role is social media heavy, this position provides key exposure to large scale marketing campaigns.
Responsibilities:
Covering our Park on our communications channels, with an emphasis on activities and events; this may include posting Instagram Stories while at a concert, snapping action shots of fitness classes and assisting with event activations. Some on-camera presence may be required.
Capturing our beautiful 4-miles on (a provided) camera/phone; you will be out in the Park regularly, photographing exciting moments and beautiful scenery. This position is highly involved in image selection and curation, bringing the Park to life through our various communication channels.
Assist with digital asset management and organization
Manage the scheduling and coordination of a diverse team of for-hire photographers, ensuring they deliver high-quality work aligned with Trust guidelines and expectations.
Take part in social media campaign development, helping decide what Park activities and events should be highlighted on our channels through copy writing and asset creation/management.
Draft event marketing outreach including e-blasts to our audience through MailChimp and other platforms.
Distribute marketing collateral in the Park and engage with community partners and other stakeholders.
Track and report on social media campaigns, mentions, and overall social media efforts.
Coordinate development of marketing collateral with our in-house graphics team.
Deploy promotional materials throughout the Park, often interacting with patrons.
Facilitate on-line and in-Park surveys including data collection and analysis.
Provide adaptable event support, adjusting to various tasks and needs as required. ‘
Assist with procurement, contracting, and additional administrative tasks as necessary.
Required Experience & Qualifications:
Exceptional written and verbal communication skills while being organized, creative, detail-oriented and proactive.
Strong familiarity with social media platforms, beyond personal accounts. Candidate should be comfortable creating Reels and know how to publish cross-platform.
Knowledge of common computer applications, Microsoft, Google, Adobe, etc.
Must be at least 18 years of age (this position may involve handling alcohol).
Must have a valid, clean Driver’s License.
Preferred Experience:
Knowledge of MailChimp and Hootsuite.
Proficient with Microsoft Office Suite and Adobe Creative Suite.
Application Process:
Applicants should submit their resume with an explanation of their interest in the position, along with their favorite three corporate social media accounts with “Why I Love The Park” in the subject line.
More information on the Hudson River Park is available at: www.hudsonriverpark.org
Hudson River Park Trust is an Equal Opportunity Employer
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at [email protected].
Title: Account Based Marketing (ABM) Coordinator
Company: Global Relay
Location: New York, NY
