Overview
Account Based Marketing Specialist Jobs in Houston, TX at IFS
DEPARTMENT: Marketing
REPORTS TO: Vice President, Marketing
SUMMARY: Works in collaboration with internal and external agency partners to develop, execute, and maintain high-impact, cost-effective digital marketing programs that ensure established corporate goals for the brand are achieved.
DUTIES AND RESPONSIBILITIES:
· Develop and implement comprehensive digital marketing campaigns across multiple channels including online (PPC & SEO), website, social media, SMS and email.
· Manage marketing content calendar for all digital channels, including monthly promotions and specials and loyalty/rewards offers.
· Collaborate with graphic design teams to create visually appealing marketing materials that align with brand guidelines.
· Partner with Digital & CRM Agencies to strategize and execute digital marketing campaigns for multiple brands across multiple regions.
· Partner with outside Digital agencies to optimize website content for SEO and SEM to improve visibility and drive traffic.
· Assist in the development of best-in-class CRM and e-commerce platforms to enhance user experience and increase sales conversions.
· Conduct market research to identify trends and insights that inform digital and CRM marketing strategies.
· Stay up-to-date with the latest digital marketing trends, tools, and best practices.
· Track all digital marketing metrics to assist in campaign engagement and customer reach.
· Work within company CRM software to organize and create enhanced customer journeys and increase key business metrics.
· Supports and executes digital marketing strategies with outreach to current and potential customers.
· Implements and reviews promotional programs with promotions manager to include offers in digital marketing initiatives.
· Develops, implements, and administers the digital marketing budget.
· Analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and make data-driven recommendations for improvement.
· Reviews and reports brand business activities including but not limited to profit and loss reporting, campaign & brand performance and marketing effectiveness.
· Periodically analyzes competitive landscape and develops branding strategies based upon information.
· Gathers/organizes detailed sales data on a weekly/monthly/annual basis to inform key regions, stores, etc. for growth and improvement opportunities.
· Formulates and recommends effective marketing solutions and oversees development of marketing communications; coordinates with product marketing to ensure marketing programs deliver against brand objectives.
· Attends conventions, conferences, and trade shows as needed; prepares post-event reports and analysis.
· Performs other related duties as assigned by management.
QUALIFICATIONS:
· Bachelor’s degree (B.A.) or equivalent in related field.
· Four to six years related experience or equivalent.
· Proven creative and project management skills.
· Commitment to excellence and high standards.
· Excellent written and oral communication skills.
· Excellent presentation skills.
· Strong organizational, problem-solving, and analytical skills.
· Ability to manage priorities and workflow.
· Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
· Demonstrated ability to plan and organize projects
· Proficient on Excel, Word, Powerpoint, Outlook, Teams, etc.
· Proven leadership and business acumen skills
· Proven ability to handle multiple projects and meet deadlines
· Good judgement with the ability to make timely and sound decisions
· Creative, flexible, and innovative team player
COMPETENCIES:
· Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Project Management–Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Technical Skills–Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Communication–Speaks and writes clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Problem Solving–Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
· Frequently required to stand, walk, sit and utilize hand and finger dexterity
Continually required to talk or hear
Frequently utilize visual acuity to operate equipment, read technical information, and/or use a keyboard
Occasionally required to lift/push/carry items less than 25 pounds.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type: Full-time
Pay: From $75,000.00 per year
Benefits:
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
Day shift
Work Location: In person
Title: Account Based Marketing Specialist
Company: IFS
Location: Houston, TX
