Overview
Account Executive, Sports Marketing Jobs in Los Angeles, California, USA at Omnicom Media Group US
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and morecollaborativeand rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Optimum Sports Account Executive
Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies ingrained with the latest research and ROI tools.
Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
We are looking for an experienced Account Executive to provide internal strategic support and to manage externalcommunication. This person provides OMG strategy teams with real time marketplace insights to inform communications planning. The Account Executive also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, Account Executive’s manage relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.
Responsibilities
Program Development
Assist with sports idea generation within agency team while facilitating client-facing sell through
Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program
Aid in determination of optimal asset mix + branding elements within sponsorship proposals
Employ strategies and tactics across multi-platform partnerships that deliver on KPI’s Program Execution
Implementation, tracking, and valuation of cross-channel media and partnership activation
Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals
Construct and presentimpactfulprogram recaps designed to optimize future strategy and tactics alongside the Marketing Science team Media Planning
Support Strategy teams with actionable insights across media channels
Work with agency partners to develop holistic sports-first platform planning that tie into overall brand strategy
Provide overviews and trends of current broadcast rights and consumption across properties
Act as direct liaison between client and dedicated Optimum Sports and Resolution Media investment teams
Maintain budget trackers and flowcharts for internal and client facing reporting
Assist in Ad Hoc planning requests based on client briefs and new opportunities
Qualifications
Passion for sports is a …
Title: Account Executive, Sports Marketing
Company: Omnicom Media Group US
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Sports/Fitness/Wellness
