Overview
Account Executive, WTMJ Jobs in Milwaukee, Wisconsin, USA at The E.W. Scripps Company in
Account Executive, WTMJ (Administrative)
Are you looking for a career that isfast-pacedand where every day is different? Join us at WTMJ in Milwaukee, Wisconsin where Scripps is searching for a media account executive who is eager to develop connections and help power our local economy through creative and effective advertising.
As an account executive, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.
We’ll give you the tools you need not only to compete, but to excel, throughprofessional development opportunitieslike our coveted sales training program. You’ll enjoy the advantage of Scripps’ high- quality news product and the support of an expert team of leaders to help you reachyour goalsand enjoy uncapped earning potential through our competitive sales compensation plan.
Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.
A DAY IN THE LIFE:
You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies
Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
Develop and deliver advertising and marketing campaigns, and media plans.
Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
Effectively manage a sales funnel within theCustomer RelationshipManagement (CRM) software and achieve key performance indicators and activity levels
Contribute to the creative development of campaigns though clientcommunicationand needs analysis, storyboard and concept creation, and assistance in production aspects
WHAT YOU’LL NEED:
Bachelor’s degree in sales, marketing, or related field preferred
Minimum of 2 years provensales success
Experience in strategic account management, broadcast ratings and digital execution is a plus
WHAT YOU’LL BRING:
Knack for relationship building
Results-drivenattitude
Strong organizational skills
Confidence to speak with decision makers
Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required)
And, if you have broadcast TV experience, that’s a plus
#LI-SM2
#LI-Onsite
WHAT WE’LL
OFFER:
Extensive Scripps Sales Process training
Monthly allowance for mileage and cell phone
Acareer pathto grow your professional experienc…
Title: Account Executive, WTMJ
Company: The E.W. Scripps Company in
Location: Milwaukee, Wisconsin, USA
Category: Sales, Marketing / Advertising / PR
