Overview
Activation Director Locations Jobs in Athens, Georgia, USA at Group M Worldwide Inc.
Position: Â Performance Activation Director 2 Locations
Job Title:Performance Activation Director
Location:London, Manchester, Athens
Reporting to:Performance Business Director
Who Are We?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and Group
M and combined with the agility of anentrepreneurialPartner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them tomake a differenceto their clients and the world  strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
As the agency expands its digital activation offering, the Performance Activation Director will serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media.
Individuals in this role possess deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process and a Performance Mindset that helps to empower those around you to exceed client’s business objectives.
This role requiresleadershipandcommunication skillsto actively engage with senior client stakeholders, T&Pm’s client teams, the wider Performance Practice, Group
M Nexus, and media/technology owners to ensure the best data and technology is utilised in our overarching strategy and activation tactics.
You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Performance Activation Managers and Executives.
Collaborating closely with the Performance Business Director and Performance Planning counterparts, the Performance Activation Director will champion a trulyinnovativeapproach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn ap…
Title: Activation Director Locations
Company: Group M Worldwide Inc.
Location: Athens, Georgia, USA
Category: Marketing / Advertising / PR, IT/Tech
