Overview
Ad Layout Coordinator Jobs in Iselin, NJ at Allegiance Retail Services, LLC
We are seeking a dynamic and experienced Advertising Manager with a strong background in the supermarket industry. The ideal candidate will have a proven track record in designing impactful front-page layouts for weekly advertisements, promotional campaigns, and other marketing collateral that drive sales and enhance brand visibility.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Campaign Strategy and Planning:
· Review and evaluate Front Page weekly Ad planners for NJ, NY, and Pathmark, ensuring selections, sale retails, and Super Expense are aligned with all target goals.
· Develop the Front-Page Ad Layouts for NJ/NY/PMK ad versions to meet all publication deadlines.
2. Budget Management:
· Create and manage the advertising budget to ensure campaigns are executed within financial parameters.
· Monitor and report on the financial effectiveness of campaigns, ensuring a positive return on investment (ROI).
3. Creative Direction:
· Develop and manage Front-Page advertising strategies that align with the supermarket’s promotional calendar, seasonal events, and product launches.
· Present proposed Ad layouts to the Merchandising team during weekly advertising meetings, adjusting as recommended before finalization and distribution to the Advertising Division.
4. Market Research and Placement:
· Conduct market research to understand trends, competitor strategies, and consumer behavior
· Ensure optimal placement and timing of ads across platforms to maximize exposure and engagement. Identify the best channels for different types of campaigns (digital, print, television, radio, etc.).
5. Performance Analysis:
· Adjust campaigns based on performance data to optimize reach, engagement, and conversions.
· Monitor and analyze Sales Targets, Market Share, and Super Coupon Spend to ensure optimal performance and strategic alignment.
· Analyze customer behavior and sales data to optimize ad content and layout strategies.
6. Collaboration and Communication:
· Work closely with cross-functional teams, including, but not limited to, marketing and merchandizing, to align advertising efforts with business goals.
· Present campaign performance and strategic insights to senior leadership.
QUALIFICATIONS REQUIRED:
3+ years of experience in advertising, preferably within the supermarket or retail industry.
Strong understanding of front-page ad layouts, typography, and design principles.
Proficiency in advertising and design tools
Excellent project management and organizational skills, with the ability to meet tight deadlines.
Ability to interpret sales data and apply insights to advertising strategies.
Strong communication and collaboration skills.
Why Join Us?
Be part of an innovative team where your creativity and supermarket expertise can directly impact our success. We offer competitive compensation, professional growth opportunities, and a chance to lead high-impact advertising initiatives.
Job Type: Full-time
Pay: $85,000.00 – $95,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
Iselin, NJ 08830 (Required)
Ability to Relocate:
Iselin, NJ 08830: Relocate before starting work (Required)
Work Location: In person
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Title: Ad Layout Coordinator
Company: Allegiance Retail Services, LLC
Location: Iselin, NJ
