Overview
Ad Manager Jobs in South Carolina, USA at Thompson & Co. PR
Thompson & Co. Public Relations is seeking an Ads Manager to join our award-winning digital team. Successful candidates will be able to work in-person at our Anchorage office or will be comfortable working in a remote position based in Oregon, Georgia, North Carolina, South Carolina, and Illinois.
T&C is Alaska’s largest and most respected public relations agency with more than 25 years of experience serving clients in a variety of sectors including travel and tourism, telecommunications, resource development, nonprofits,education, and state and local government.
We are a tight-knit team committed to helping each other succeed. Many on our staff have been with the agency for almost a decade, citing “Thompson culture” as one of the top reasons they love working for this small but mighty team. Employees have opportunities to be involved inexcitingandchallenging projectsand media opportunities at this 2021 Forbes “Agency of the Year” and 2020 PR News “Best Place to Work.”
Job Summary:
We are seeking an experienced and detail-oriented Ads Manager to join our digital team. In this role, you will be responsible for planning, executing, and optimizing our clients’ paid digital media campaigns across various platforms. You’ll work closely with our account managers and creative team to ensure our clients’ messaging goals are met and exceeded. This role requires a deep understanding of digital advertising trends and tactics, audience targeting, and performance metrics.
Key Responsibilities:
Develop and implement comprehensive digital advertising strategies tailored to client goals.
Collaborate with account managers and the creative team to ensure ad content aligns with campaign objectives and resonates with target audiences.
Identify target audiences and select appropriate digital channels, including social media, search engines, display networks, and video platforms.
Manage the end-to-end process of digital ad buying, including campaign planning, selecting ad placements, creating comprehensive strategies, and overseeing campaigns.
Launch, monitor, and make in-progress strategy adjustments for campaigns across various platforms such as digital display, Google Ads, Meta Ads, Linked In, and other relevant networks.
Track, analyze, and report on campaign performance metrics, providing actionable insights to optimize ongoing campaigns.
Utilizedata-driven decision-makingto adjust targeting, creatives, and budgets to maximize ROI.
Requirements:
5+ years of experience in media buying, planning, and advertising.
Bachelor’s degree in marketing, advertising, or communications.
Strong understanding of digital advertising trends, including programmatic buying, retargeting, and audience segmentation.
Proficiency with digital advertising platforms such as Google Ads, Meta Ads Manager, Linked In Campaign Manager, Tik Tok Ads Manager, etc.
Analytical mindset with the ability to interpret complex data and share actionable insights.
High-levelcommunication skillsto interpret client and agency needs.
Benefits:
Competitive salaryandbenefits package.
Three weeks ofpaid time off, plus major holidays, and your birthday!
Paid parental leave.
Endless opportunities forprofessional growthin a leading Alaska PR firm.
A supportive,inclusiveoffice culture that values fun andteamworkin adynamic work environment.
We’re excited to see how you can contribute to Thompson & Co.’s success. Pleasesubmit your resume, a cover letter,…
Title: Ad Manager
Company: Thompson & Co. PR
Location: South Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
