Overview
Advertising Copywriter Jobs in Madison, Wisconsin, USA at RehabPath, Inc.
Here’s why we need your help
We seek a talented Advertising Copywriter tojoin ourdynamicteamand play a key role in shaping our provider-focused advertising efforts.You will develop, write, and meticulously refine content spanning treatment center and program descriptions, social media posts, ad copy, and landing pages.Your responsibilities will extend to editorial tasks such as proofreading, copyediting, fact-checking, and formatting for center profiles.
The ideal candidate will bring a passion for crafting compelling copy that drivesbrand awareness, engagement, and conversion, strong writing and editing skills, and it is crucial for the writer to understand that while they are crafting content for the customer, they must also uphold our brand, mission, and values.
A key aspect of this role is maintaining objectivity and remaining unbiased in all communications, in-depth understanding of our company’s mission, products, and services. As an Advertising Copywriter, you will play a crucial role in engaging with providers and centers during their onboarding process to gather detailed insights into the unique aspects of their programs.Your primary responsibility will be to craft and regularly update engaging profiles for our site that accurately reflect these programs in accordance with our brand voice and guidelines.
Additionally, you will ensure that all content is current and resonates deeply with our patient population, aiding their recovery journey. A deep understanding of the provider landscape and patient needs is essential, as your goal is to effectively communicate relevant information to those seeking help. This position is critical to bridging the gap between providers and patients by delivering clear,impactfulcontent.
How
you know you’re being successful
An Advertising Copywriter can evaluate their effectiveness using several key performance indicators. Here are the elements we will jointly measure and monitor:
Increased conversion rates
Positive feedback from stakeholders
Consistent alignment with the brand’s voice across all content
Demonstration of a deep understanding of provider and patient needs
Effective communication
The ability to produce high-quality content quickly, meet tight deadlines, and follow through with quick turnarounds without compromising on quality while meeting thedynamicneeds of customers
Responsibilities
Writing/Development:
Develop creative and strategic copy for marketing materials, including but not limited to provider-based advertising content, center and program descriptions, social media posts, advertisements, and landing pages.
Participate in onboarding meetings and virtual tours with centers, engaging professionally to create unique content, recognizing that this content isdynamic, akin to a living document, and subject to evolution and refinement.
Follow established and evolving content and performance management style guides.
Contribute to social media content creation related to the above.
Monitor and analyze the performance of marketing campaigns to assess the effectiveness of copywriting strategies and identify areas foroptimization.
Support overall marketing objectives and timelines, contribute to developing and maintaining an active calendar with availability for client-facing calls and ongoing copywriting/editing needs.
Editing:
Proofread, copyedit, and fact-check written content for accuracy and clarity.
Correct grammar, spelling, and punctuatio…
Title: Advertising Copywriter
Company: RehabPath, Inc.
Location: Madison, Wisconsin, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
