Overview
Assc Dir,Global Marketing Jobs in Las Cruces, NM at New Mexico State University
Murfreesboro Medical Clinic
Director of Marketing
Job Title: Director of Marketing
Department: Marketing
Reports To: CEO
FLSA Status: Exempt
SUMMARY
Plans and implements marketing development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for services.
Develops and manages marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends positioning to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor ‘s marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all promotional materials, and events.
Directs forecasting activities and sets performance goals accordingly.
Directs staffing, training, and performance evaluations to develop and control marketing programs.
Directs market channel development activity establishing quotas and goals.
Represents company at association meetings to promote Clinic.
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
Coordinates liaison between MMC, hospitals and competitors.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic report showing client base expansion.
Reviews and analyzes programs plans to determine effectiveness.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelors Degree in Sales, Marketing or Business preferred with a minimum of five years related experience with progressive managerial responsibilities.
LANGUAGE AND MATHEMATICAL SKILLS
Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.
REASONING ABILITY
Demonstrate the ability to anticipate and solve practical problems or resolve issues.
CERTIFICATES, LICENSES, REGISTRATIONS
None required at this time.
PHYSICAL DEMANDS/ WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods through out the day. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion.
The performance of this position may occasionally require exposure to areas that require the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. Primary environment: ambient room temperatures, lighting and traditional office equipment as found in an typical office environment.
Title: Assc Dir,Global Marketing
Company: New Mexico State University
Location: Las Cruces, NM
