Overview
Assistant Athletic Director – Marketing and Fan Engagement Jobs in Stillwater, OK at Oklahoma State University
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We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
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General Summary:
The Senior Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies to drive demand and execute highly successful campaigns in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.
This Sr PMM will be responsible for working in our Data Protection and Sales Enablement areas.
Essential Duties and Responsibilities:
Provides support to cross-functional teams with the goal of leading them towards successful GTM outcomes
Researches, analyzes, and documents findings
May coach, review, and/or delegate work to other team members
Designs, delivers, and executes marketing and communication strategies
Manages multiple projects simultaneously, while remaining detail oriented and data driven
Analyzes and assesses performance of marketing strategies and recommends improvements
Creates targets for marketing campaigns and analyses outcomes compared to strategic objectives and organizational goals
Develops and executes growth strategies for underperforming products
Models new product plans and routes to market, while accounting for required resources and payback periods
Drives the end-to-end planning processes and core priority settings
Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers
Develops and manages the positioning and messaging for product expansion strategies in new markets
Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
Communicates the value proposition of products and develops tools to support the selling process
Identifies opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
Monitors internal processes for efficiency and validity pre- and post-GTM, designing and executing improvements as needed
Manages market person mapping and marketing intelligence, serving as expert on buyers’ thoughts, buying criteria, and competitors’ weaknesses
Assists marketing programs that drive demand for products within their assigned markets
Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
Owns the product market requirement phase of market analysis, total addressable market size, and competitive landscape
Interfaces with all partner-centric listening posts to gather input, communicate product strategies, and present data to the appropriate teams
Acts as liaison to market and technical participants for user groups, partner events, tradeshows, and roadshows
Translates technical capabilities into benefit and value proposition for technical and non-technical audiences
Works on training material messaging and educational content
Serves as an active participant in thought leadership blogs and whitepapers
Working Conditions:
Onsite/Hybrid/Remote Depending on Location
20-40% travel
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.
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Title: Assistant Athletic Director – Marketing and Fan Engagement
Company: Oklahoma State University
Location: Stillwater, OK
