Overview
Assistant Director, Resort Sales Jobs in Singapore, Singapore at Sentosa
Company description:
Resorts World Sentosa (RWS), Asia’s premium lifestyle destination resort, is located on Singapore’s resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino.
RWS offers award-winning dining experiences and
exciting
cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore’s vibrant and
diverse
dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named “Best Integrated Resort” since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific’s travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit  description:
Job Responsibilities
Provide
strategic leadership
and direction in developing integrated regional sales and marketing plans, ensuring alignment with organizational goals and market dynamics.
Lead market intelligence efforts by monitoring consumer trends, travel behaviors, and industry developments, translating insights into actionable strategies.
Oversee the formulation and execution of go-to-market initiatives, including target audience segmentation, messaging, channel selection, and conversion-driving tactics.
Identify, secure, and nurture high-impact partnerships (e.g., travel agents, online travel agencies, media/content partners, government bodies) to enhance brand visibility, improve distribution efficiencies, and achieve revenue and attendance targets.
Guide
cross-functional teams
to launch and optimize promotional campaigns, ensuring pricing accuracy, brand consistency, and exceptional user experiences across all channels.
Establish performance metrics, monitor results, and refine strategies based on data-driven insights, continuously improving marketing ROI and
sales performance
.
Champion the brand’s presence through strategic involvement in media familiarization trips, influencer engagement, and PR activities around key events and product launches.
Provide thought
leadership
, mentor team members, and cultivate a high-performance culture focused on
innovation
,
adaptability
, and results.
Job Requirements
Bachelor’s Degree in Business, Marketing, or a related field.
More than 8 years of progressive experience in sales and marketing roles, with a demonstrated track record of success in the tourism, attractions, or related industries.
Proven ability to shape and leverage consumer, industry, and digital trends to inform strategic direction and drive sustained growth.
Strong commercial acumen with substantial experience in managing large-scale campaigns, partnerships, and budgets.
Exceptional
leadership
,
communication
, and stakeholder management skills, with the ability to influence at all levels.
IT-savvy, data-driven mindset, adept at using performance metrics to optimize strategies.
Willingness to
travel (up to 30%).
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Title: Assistant Director, Resort Sales
Company: Sentosa
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Strategy, Marketing Manager, Account Manager, Branding Specialist / Ambassador), Management (Account Manager)
