Assistant Manager – Digital and Performance Marketing

Overview

Assistant Manager – Digital and Performance Marketing Jobs in Gurgaon, India at DreamFolks

Assistant Manager/Specialist – Digital and Performance Marketing

Key Responsibilities

Strategy Development:  Create and execute comprehensive digital marketing strategies tailored to the B2B market, including SEO, SEM, Linked In, Facebook ads, email marketing, and content marketing.

Campaign Management:  Plan, implement, and optimize digital advertising campaigns across various platforms (Google Ads, social media (Linked In, facebook) ads, etc.), Account based marketing to drive traffic, generate high intent leads, and increase

brand awareness

.

Social Media management & Content Creation:  Develop engaging and relevant content for the Performance ads and social media platforms to drive services discoverability and leads for enterprise businesses.

Analytics and Reporting:  Monitor, Analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and CRM systems. Use data to make informed decisions and optimize strategies.

Market Research:  Conduct research to stay

up-to-date

with industry trends, competitor activities, and consumer behaviour in the B2b travel and lifestyle market.

Collaboration:

Work closely with the sales and Operations teams to ensure marketing efforts align with business objectives and support lead generation and client acquisition.

Brand Management:  Maintain and enhance the company’s online presence, ensuring consistency in branding and messaging across all digital channels.

Budget Management

:  Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve desired results.

Qualifications:

–       Experience: 2- 3 years of digital marketing experience. (B2b marketing experience preferred)

–

Education:

Bachelor’s degree in marketing, Business Administration, or a related field.

–       Relevant certifications (e.g., Google Analytics, Google Ads, facebook, linked

In ads, CRM tools)

Skills:

• Experience in developing and managing digital marketing campaigns.

• Strong understanding of SEO, SEM, PPC, social media, and content marketing.

• Experience with digital marketing tools and platforms (e.g., Google Ads, linked

In ads Facebook Ads, account-based marketing, email marketing software).

• Well versed with Microsoft excel and Power Point

• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush).

• Excellent written and verbal

communication skills

.

• Strong

analytical skills

and data-driven approach to decision-making.

• Ability to work collaboratively in a

fast-paced environment

and manage multiple projects simultaneously

Title: Assistant Manager – Digital and Performance Marketing

Company: DreamFolks

Location: Gurgaon, India

Category: Marketing / Advertising / PR, IT/Tech