Overview
Assistant Manager, Digital Media Buyer – CTV/Programmatic Media Jobs in United States at Spectrum Brands
Marketing Analyst
Location: Fully remote / occasional travel
MAKE A DIFFERENCE
At Learning.com, we believe that when K-12 students, regardless of their circumstances, develop healthy and proficient relationships with technology, they are better equipped to improve academic outcomes, develop practical life skills, and foster more meaningful connections with others. We accomplish this by attracting, developing, and retaining exceptional employees representing different experiences, backgrounds, and perspectives to empower educators with the confidence, skills, and resources to integrate technology into day-to-day instruction, showcasing the power and the guardrails of safe technology use for students’ creation and consumption.
Serving millions of students across the US and around the world since 1999, Learning.com delivers engaging and effective lessons, professional development and an easy-to-use SaaS platform that adapts to meet the unique needs of students and educators in developing digital citizenship, computer science, coding, artificial intelligence, and fundamental digital skills.
POSITION OVERVIEW
The Marketing Analyst will be responsible for tracking, analyzing, and interpreting data to provide actionable insights that drive marketing strategies and campaigns. This role involves working closely with the marketing team to track performance against KPIs and make data-driven recommendations. The Marketing Analyst will also execute campaigns in HubSpot and SalesForce as well as support the selection and implementation of tools and platforms that enhance marketing activities and ensure the accuracy and integrity of marketing data.
WHO YOU ARE
You are passionate about helping students create healthy & proficient relationships with technology
You are hungry, humble & smart
You are comfortable and thrive in a dynamic, fast-paced environment of rapid change and growth
You act with compassion and respect for customers, partners, and colleagues
You actively collaborate, constructively challenge ideas and seek opportunities to learn & grow
You have an overall curiosity for artificial intelligence (AI) and other tech innovations
WHAT YOU’LL DO
Data Analysis and Insights
Provide recommendations for data-driven marketing strategies based on insights and analysis.
Analyze marketing KPIs to ensure performance against objectives and identify trends and areas for improvement.
Conduct in-depth analysis of campaign performance, prospect behavior, the ABM, and MQL to SQL journey, and market trends to inform strategic marketing decisions.
Support the selection and implementation of marketing tools and platforms for executing marketing functions and analysis.
Reporting and Dashboards
Provide regular reports and dashboards to track the effectiveness of marketing campaigns and outreach touchpoints.
Develop and maintain real-time dashboards that offer visibility into key marketing metrics and trends.
Present findings to the marketing team and VP of Marketing, translating data into actionable insights in a clear and cohesive narrative.
Campaign Execution
Execute marketing campaigns per Marketing Managers campaign strategy.
Consult with Marketing Managers to align on execution parameters and timeline.
Participate in campaign planning to map interactions/touchpoints to expected behaviors and measure impact.
Data Management and Integrity
Ensure the accuracy and integrity of marketing data by conducting regular audits and data cleaning activities aligned with the company’s data governance process.
Collaborate with the Reporting & Analytics, IT & Engineering, Sales and Marketing teams to maintain a clean and reliable marketing database.
Establish processes for data collection, storage, and analysis to improve data quality and accessibility within the marketing division.
Collaboration and Support
Work closely with the marketing team to understand their data needs and provide campaign & analytical support.
Support the marketing team in analyzing A/B testing to optimize campaigns and strategies.
WHAT YOU’LL BRING
Analytical and Technical Proficiency
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
Proficiency in data analysis tools such as Google Analytics, Excel, SQL, or similar.
Experience with marketing automation platforms, CRM systems, and other marketing technologies.
Reporting and Communication
Excellent reporting skills with the ability to create clear, concise, and visually appealing reports and dashboards and presentations.
Strong communication skills, capable of presenting data-driven insights to both technical and non-technical stakeholders.
Attention to Detail and Problem-Solving
High attention to detail with a commitment to accuracy and data integrity.
Strong problem-solving skills with the ability to identify issues and develop effective solutions.
Project Management
Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
Strong organizational skills with the ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Business, Data Science, or a related field.
Minimum of 5-7 years of experience in marketing analytics or a related role.
Proven track record of using data to drive marketing strategies and improve campaign performance.
Experience using HubSpot for campaign execution and KPI tracking.
Familiarity with SalesForce.
Familiarity with data privacy regulations and best practices in data management.
Knowledge, experience and an overall curiosity leveraging artificial intelligence (AI) for optimization of business practices
Reports to: Vice President of Marketing
Department: Marketing
Supervisory Responsibilities: Individual Contributor
Salary Range: $80,000+ commensurate with experience and qualifications.
WE CARE ABOUT YOU
We work hard to create a culture where we take care of ourselves and each other. We foster an environment where everyone is encouraged to bring their unique personalities and skills to work every single day.
We offer a comprehensive and competitive benefit package that includes but is not limited to medical/dental/vision coverage, 401k plan with matching, Long and Short-term disability and Life insurance, Employee Assistance Program, Flexible Spending & Health Savings accounts, and health, wellness, and professional development benefits.
APPLY NOW AND JOIN A TEAM THAT’S DYNAMICALLY CHANGING & GROWING!
GENERAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Management has the right to assign or reassign duties and responsibilities to this job at any time.
We are serious about our commitment to Inclusion, Diversity, Equity, and Awareness. All applicants will be considered for employment without attention to race, color, religion, sex, national origin, Veteran, disability status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
Reasonable accommodations are available for qualified individuals with disabilities upon request.
For more information, visit us online.
Title: Assistant Manager, Digital Media Buyer – CTV/Programmatic Media
Company: Spectrum Brands
Location: United States
