Overview
Assistant Manager, Digital Strategy & Content – LANEIGE Jobs in Toronto, Ontario, Canada at AMOREPACIFIC
Job Summary
We are seeking adynamicand detail-oriented Digital Media Assistant Manager to lead paid media, organic social, and influencer marketing efforts. This role is pivotal in driving brand visibility and engagement through strategic campaign execution,budget management, andteam leadership. Candidates must have aproven track recordin paid media, strongleadershipskills, and a passion for the beauty industry.
This position will report to the Brand Marketing Manager of Leneige.
Principal Accountabilities – Responsibilities include but are not limited to:
Paid Media
Lead the development and execution of paid media strategies across Tik Tok, Meta, Pinterest, Google, and You Tube incollaborationwith agencies.
Act as the main liaison with paid media agencies, managing campaign briefs, budgets, and required assets.
Oversee Tik Tok ad setup and adapt organic social assets for paid campaigns.
Draft and review ad copy to align with Laneige’s tone of voice.
Analyze campaign performance, optimize strategies, and conduct A/B testing to maximize ROI.
Manage monthly budget reconciliation and forecasting while adhering to fiscal constraints.
Influencer Relations
Partner with the Influencer Specialist to identify and manage influencer collaborations that align with brand values.
Negotiate rates, maintain schedules, and review influencer content submissions foroptimization.
Support the planning and execution of influencer events.
Stay informed on industry trends and provide recommendations forinnovativeinfluencer strategies.
Global-Led Campaign Execution
Implement global marketing campaigns, ensuring content adheres to international guidelines and timelines.
Prepare detailed post-campaign reports and share results with global teams and the Marketing Manager.
Organic Content
Collaborate with the social team to develop content strategies, tone of voice, and posting schedules.
Ensure social media platforms support product launches with timely and engaging content.
Analyze the performance of organic posts and adapt strategies forcontinuous improvement.
Stay updated on platform trends and recommend new tools and optimizations
Lead briefing process for white label content creators
Review and approve content provided by white label content creation agency
Mailers
Oversee the strategy and execution of brand mailers, collaborating with influencers, agencies, and the US team.
Contribute to concept ideation and post-campaign reporting, providing actionable insights for future mailers.
Budget Management
Monitor and reconcile advertising budgets, ensuring accuracy in forecasts and monthly reporting.
Assist the Marketing Manager with annual budget allocation and manage monthly expense adjustments.
Ensure all campaigns stay within allocated spending limits and address variances proactively.
Team Leader / Mentor
Mentor and support team members, fostering acollaborative environmentthat encourages growth.
Provide guidance and training to ensure successful execution of campaigns and individual development.
Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field an asset
5+ years of digital marketing experience with a strong focus on paid media and social media strategy.
Proven expertise in managing campaigns across Tik Tok, Meta, Pinterest, Google, and You Tube.
Experience with influencer marketing, including campaign management and contra…
Title: Assistant Manager, Digital Strategy & Content – LANEIGE
Company: AMOREPACIFIC
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, Management
