Overview
Assistant Manager – Marcom Jobs in Bangalore, Karnataka, India at Kennametal
Location – Bangalore
Job Summary
To drive marketing activities in the APAC region for the Infrastructure business of Kennametal and support the business by enhancing brand visibility, increasing market penetration for existing and new products into target geographies and generating business opportunities by leveraging both digital and non-digital marketing platforms.
Key Job Responsibilities
Developing comprehensive content package – Acquire thorough understanding of the positioning and identity of the brand and implement the same across all existing and future customer touchpoints (brochures, video, social media content, exhibition booths, ads, technical articles etc.)
Devise and implement digital marketing strategy for the business – defining objectives, identifying channels, target audience, developing a content plan and measuring ROI. Manage various digital platforms of the company to ensure relevant and up to date content – website (SEO, enquiry management, maintenance, content), blog and social media channels (content, campaign, and lead tracking)
Develop and execute customized marcom plan for target countries within APAC region including India in coordination with respective regional teams that would include marketing collateral including regional translations (wherever required), digital activities, events etc.
Segment wise marketing and portfolio positioning – developing marketing package (brochures, emailer, videos) for identified segments. Focus on developing comprehensive marketing programs for identified products to increase sales and market share
Support business with market intelligence data from various primary and secondary sources and develop periodic reports that would help the business in increase market reach and share. Conduct periodic market research project either inhouse or in consultation with agencies to support business in their growth plans
Manage strong relationship with external vendors to develop high quality content and collateral at optimum cost, implement tools to measure
communication
effectiveness
Prepare and implement event and media plan for the business by identifying relevant exhibitions, industry forums, magazines and enabling the company’s participation
Event/ exhibition management with internal and external stakeholders
Work closely with Kennametal global marketing organization to align with the overall business messaging
Education
, Work Experience, Skills, Certificates
Graduation in Engineering preferred but not mandatory, MBA Marketing would be an added advantage
Strong verbal and written
communication skills
at par with global standards
Experience of
atleast 8-9 years in B2B marketing with strong domain expertise in Marketing
Exposure to market research and data analytics
Experience of
driving marketing initiatives in different geographies within APAC
Experience/Exposure in digital marketing
Title: Assistant Manager – Marcom
Company: Kennametal
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Marketing Manager, Digital Marketing, Marketing Communications, Marketing Strategy)
