Overview
Assistant Manager, Marketing DTC Jobs in New York, NY at Revlon
Title: Assistant Manager, Marketing DTC
Company: Revlon
Location: New York, NY
Job DescriptionThe DTC Email Assistant Manager will own the daily operations and QA processes for email and SMS channels. This role will optimize email and SMS campaign performance, share learnings and takeaways with key partners, plan regular A/B tests, and ensure all marketing communications are deployed properly. Role will partner closely with the DTC team to ensure email and SMS channels are meeting weekly revenue expectations and delivering up into sales objectives.
Responsibilities Will Include, But Will Not Be Limited To
Manages the day-to-day email and SMS calendar – drives planning and scheduling with the aim of ensuring that communications are aligned with key brand messages and weekly revenue goals
Set email strategy based on company and business goals. Manage email marketing cadence, segmentation, QA, and deployment
Coordinate and execute development, design, and creation of email and SMS creative. Ensure CRM campaigns are relevant and aligned with other areas of the business
Partners with manager on setting the email channel strategy and roadmap, laddering up to overall company goals
Writes and submits email and SMS briefs, outlining goal/purpose of each email for the creative and copy teams to use as a guide for what to design into
Drives daily email segmentation strategy and finds opportunities to increase segmentation, personalization and dynamic content in email and SMS communications
Plans and manages a robust A/B test calendar, tracking performance and sharing out results/recommendations to wider teams (digital, brand, creative, IMC)
Reports on campaign performance on a weekly, monthly, and quarterly basis, sharing out findings and insights with the wider team
Requirements
2+ years of related experience in email and SMS marketing
A bachelor’s degree in a relevant field and/or experience working with consumer brands
Experience working with ESP platforms. Knowledge of Klaviyo and Wunderkind a plus
Experience with personalization platforms such as Movable Ink a plus
Experience working with internal and external partners across multiple disciplines
Experience with Google Analytics and has strong excel and reporting skills
Excellent oral and written communication/presentation skills
Superior attention to detail, time management, and follow-through
Self-starter with the ability to work well independently and in a team environment
Strong project management abilities (Basecamp, Asana a plus). Highly organized and proven ability to execute projects on time and on budget
Ability to work well in a fast-paced, collaborative environment and is detail-oriented
# LI-AH1
The base pay range for this position is $80,000 and $95,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
This role is eligible for an annual bonus based on company performance.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability…
