Overview
Assistant Manager/Senior Executive Marketing Jobs in Singapore, Singapore at TS Group Pte Ltd
Position: Assistant Manager/ Senior Executive Marketing
Key Responsibilities
Marketing Strategy Development Develop and execute marketing campaigns to promote dormitory facilities and attract new tenants.
Identify and analyze target markets to tailor marketing efforts.
Monitor industry trends and competitor activities to adjust strategies for a competitive advantage.
Brand Management Enhance and maintain the company’s brand identity for consistency across all marketing materials and communications.
Conduct market research to evaluate trends,
brand awareness
, and competitive ventures.
Create promotional materials, including brochures, flyers, and social media content.
Digital Marketing Manage and optimize website content to effectively market the company’s facilities and services.
Oversee the company’s social media accounts to engage the target audience and promote offerings.
Optimize the website for search engines to improve online visibility.
Regularly update information about the company, facilities, and services.
Plan and execute advertising campaigns to drive inquiries and bookings.
Analyze website and data analytics periodically to extract insights and formulate action plans.
Manage the online marketing budget and execute campaigns across digital channels.
Collaborate with relevant departments to align online marketing initiatives and enhance performance and ROI.Develop and implement email marketing programs to retain and drive bookings from the customer database.
Social Media Define strategies and campaigns to promote engagement and grow the follower base.
Develop a content calendar on a weekly/monthly basis.
Create all social media content.
Review campaign performance and identify necessary follow-up actions.
Market Research and Reporting Conduct surveys and research to understand tenant needs, preferences, and satisfaction levels.
Prepare regular reports on marketing campaign performance, occupancy rates, and market trends.
Requirement Degree in Marketing Communications or related fields.
Experience in a marketing role, preferably in real estate, hospitality, or student housing.
Strong understanding of digital marketing tools and platforms.
Excellent written and verbal
communication skills
.
Creative thinking with the ability to develop
innovative
marketing ideas.
Experience in content creation and proficiency in graphic design tools is advantageous.
Analytical mindset for data interpretation and strategy refinement.
Strong interpersonal skills for
collaboration
and networking.
Effective
project management
, organizational, and time management skills.
Ability to work independently and as part of a team.
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Title: Assistant Manager/Senior Executive Marketing
Company: TS Group Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Social Media Marketing, Marketing Communications)
