Overview
Assistant Manager – Social Media Jobs in Gurgaon, India at TanServ Business Process Pvt Ltd
We are seeking a creative and
results-driven
Social Media Specialist to lead our B2B social media strategy and execution. This role focuses on driving engagement,
brand awareness
, and lead generation through
innovative
campaigns and content tailored for a professional audience.
Key Responsibilities:
1.
Strategy Development:
• Develop and implement a comprehensive social media strategy aligned with the
company’s B2B marketing goals.
• Identify the most effective platforms (Linked In, Twitter, etc.) for reaching target
industries and decision-makers.
2.
Content Creation and Management:
• Create, curate, and schedule high-quality content, including posts, articles, videos,
infographics, and case studies.
• Collaborate with design and content teams to ensure consistency in tone and
branding.
3.
Engagement and Community Management:
• Monitor and actively engage with industry-related discussions and comments.
• Build and maintain relationships with key influencers, partners, and clients through
social channels.
4.
Analytics and Reporting:
• Track and analyze social media performance using KPIs such as engagement rates,
click-throughs, and lead conversions.
• Provide insights and recommendations to optimize campaigns and achieve business
goals.
5.
Lead Generation:
• Leverage social media campaigns to drive high-quality leads to the sales team.
• Collaborate with sales and marketing teams to align efforts and measure ROI.
6.
Stay Updated:
• Keep up with the latest trends, tools, and technologies in B2B social media
marketing.
• Experiment with emerging platforms and strategies to maintain a competitive edge.
Requirements:
• Experience:
• 4-5 years of social media experience, preferably in a B2B environment.
•
Proven track record
of managing Linked In and other professional platforms
effectively.
• Skills:
• Strong understanding of B2B buyer personas and decision-making processes.
• Excellent written and verbal
communication skills
.
• Proficiency in social media management tools.
• Analytical mindset with experience using tools like Google Analytics and platform
– specific insights.
•
Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
This is strictly a in office, 5.5 days a week job. Please do not apply if you are looking for
remote work
. Preference would be given to Women candidates..
Title: Assistant Manager – Social Media
Company: TanServ Business Process Pvt Ltd
Location: Gurgaon, India
Category: Marketing / Advertising / PR, IT/Tech
