Overview
Assistant Marketing Manager Jobs in Mumbai Metropolitan Region at Reliance Retail
Title: Assistant Marketing Manager
Company: Reliance Retail
Location: Mumbai Metropolitan Region
Skills:Content Marketing Strategy, Marketing, Marketing Strategy, Marketing Management, marketing, retail marketing,
Job Title:Assistant Manager Marketing
Role:Assistant Manager Marketing is responsible for Strategizing & Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Key ResponsibilitiesDevelop StrategyRetail MarketingBrand CollaborationMarketing & Events Project ManagementDigital MarketingDevelop Strategy
Building and implementing the strategy brand architecture, identity definition and guidelines
To develop and execute customer acquisition and retention strategy
Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Retail Marketing
Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing
Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
Lead front end retail initiatives with an objective of driving walk ins styling sessions, pop ups, previews etc
Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
Brand Collaborations
Marketing & relationship manager for RBL brands and design partners
Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
Marketing & Events Project Management
Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools.
Drive Marketing Strategy and calendar
Event Management
Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals
Develop the event matrix using a mix of experiential & thought leadership events along with retail & tactical events to drive both brand positioning and customer metrics
Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives
Liason with the digital & content team on all offline events to develop targeted digital marketing strategies
Drive targeted customer footfalls and new customer acquisition for all marketing projects
Digital Marketing
Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign
Managing digital media budgets, earned media, targeting and tracking ROI
Identify potential alliances and develop relationships with influencers who have the potential to gro…
