Overview
Assoc Director-Advanced Analytics Jobs in El Segundo, California, USA at AT&T
Job Description:
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering
innovative
and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevate AT&T’s historic brand and put the customer at the forefront of everything we do. The Research, Analytics and Impact team is looking for an
innovative
and experienced marketing professional to lead our Advertising, Messaging and Retail Research group and drive senior-level decision making through strong research programs. The Associate Director will lead a team of five direct reports along with several external partners and their activities.
The selected candidate will need strong advertising, messaging and retail research expertise, as well as a
proven track record
of leading
cross-functional teams
, communicating effectively with
leadership
and thinking strategically across measurement platforms to deliver unified, clear analyses.
Key responsibilities for this position include:
Manage and Execute Media Test and Learn Measurement:
Design and measure quality experiments that meet best-in-class experimental design principles for marketing and media supporting AT&T’s product portfolio
Manage end-end experimentation process from hypothesis development to test design, execution, measurement and insights delivery
Provide thought
leadership
for best measurement tools and methodologies to answer key strategic questions in driving sales, media effectiveness and value to our customers
Work with cross-functional partners, to align on test parameters, timing and socializing learnings
Supervise data reporting, collection,
quality control
and client delivery / presentation for test and learn projects
Develop media insights for AT&T’s Consumer and Business organizations:
Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
Manage Team of Analyst in delivering best-in-class Experiments to drive growth Ensure measurement frameworks and platforms reflect best-in-class methodology.
Identify opportunities to elevate tools and testing capabilities to put the customer at the forefront of decision making
Develop our talent and position team members to expertly support partner organizations. Â Build strong, productive working relationships across the Research, Analytics & Impact team Provide ongoing direction and management to a team of research vendors
Desired
Qualifications:
10+ years’ relevant work experience designing and measuring experiments using statistical analysis for consumer media and marketing efforts. Tracking and measuring of key performance metrics such as sales, media efficiency, and brand impact; developing actionable insights for senio…
Title: Assoc Director-Advanced Analytics
Company: AT&T
Location: El Segundo, California, USA
Category: Marketing / Advertising / PR
