Overview
Associate Brand Manager, Yankee Candle (Global) Jobs in Norwalk, CT at Newell Brands
Full-time
Remote
As a Social Media Manager, you’ll drive brand awareness, engagement, and organic growth for diverse clients while also supporting Designity’s own social presence when needed. You’ll lead social media strategy, content creation, community engagement, and influencer partnerships, ensuring each brand stands out. Using AI-powered tools for scheduling, trend analysis, and audience insights, you’ll optimize strategies to maximize reach and conversions. This role requires creativity, trend awareness, and strong storytelling abilities to position our clients (including Designity) as bold, out-of-the-box industry leaders.
Designity is a Creative-as-a-Service (CaaS) platform that empowers businesses with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams.
Our unique model connects marketing and creative leaders with the top 3% of US-based creative and marketing talent, all led by experienced Creative Directors, Project Managers, and Marketing Strategists. Through our collaborative platform, we streamline the creative process, ensuring fast, high-impact execution without the inefficiencies of hiring in-house or the high costs of traditional agencies.
Brands like Calendly, Kung Fu Tea, and Marriott Hotels trust Designity to handle their design and marketing needs—proving that there’s a better way to scale creativity. Unlike in-house hiring, which is expensive and skill-limiting, or marketplaces like Upwork and Fiverr, which lack reliability and creative oversight, Designity delivers a seamless, results-driven approach that makes creative collaboration effortless.
PRIMARY RESPONSIBILITIES:
Develop and execute customized social media strategies and create engaging content for LinkedIn, Twitter (X), Instagram, TikTok, and Reedit, ensuring alignment with each brand and target audience.
Develop and execute a bold, unconventional social media strategy aligned with clients’ and Designity’s brand voice and category positioning.
Collaborate with designers and content teams to produce compelling assets, videos, and memes, while leading video content creation that focuses on effective storytelling.
Experiment with new content formats such as interactive posts, AI-generated content, and live streams to enhance engagement and conversions.
Actively engage with audiences through comments, DMs, and mentions, while conducting social listening to track industry trends, competitor activity, and audience sentiment.
Build and manage influencer partnerships and develop client-specific campaigns that position them as industry leaders, amplifying executive thought leadership, especially on LinkedIn.
Track and analyze follower growth, engagement rates, reach, and conversions and use AI-driven tools to optimize social strategies.
REQUIREMENTS:
3-5 years of experience in social media management, content strategy, or digital marketing.
Proven success in scaling B2B and B2C social media accounts, with measurable results in audience growth, engagement, and conversions.
Hands-on experience with AI-powered social media tools for content optimization, audience insights, trend analysis, and automation.
Experience with Hubspot and social media analytics tools (Sprout Social, Hootsuite, Buffer, etc.).
Strong background in video content creation and influencer marketing for diverse brands.
Ability to adapt brand voices and create platform-specific content tailored to different client needs.
BENEFITS:
Join a company at the perfect moment! Career making opportunity.
Work fully remotely full-time, from wherever you are.
Unwind during the flexible PTO, and company holidays.
Learn and grow with the best by becoming part of our exclusive Design Community.
Enjoy dedicated focus times designed to boost your productivity and creativity.
In order to be considered for this position, you need to complete the application process at www.designity.com/careers/social-media-manager
Please do NOT follow up on your application. We will be in touch within 2-3 weeks if you’re qualified.
At Designity, employment decisions are based on business needs, qualifications, and merit. We are an Equal Opportunity Employer, valuing diversity in culture, perspectives, skills, and experiences, which strengthens our team, clients, and products.
Be cautious when applying. Official communications from Designity will come only from the Designity.com domain. We will never request payment details. Beware of scammers using fake domains like Designity.team to attempt fraud.
A Design System That Guarantees Success
Creative Collaboration Inside a Fully Managed Design Process
Fully Remote
Choose where you want to work and how you want to work. Say goodbye to long commutes and fancy slacks!
Flexible Hours
Great performance starts with you. Start your day early or late, with a flexible work schedule made by you.
Flexible Vacations
Love what you do on and off the clock! Never pass up another opportunity to get away from your computer and explore the world.
Clear Growth Plan
A strategic plan to help you grow in every aspect of your life, not just your career. We will work with you towards attaining those goals.
Yearly Meet Ups
Meet the Designity community face-to-face with annual meet-ups in cities across the globe. It’s on us!
Healthcare & More
You deserve the best as a member of our community. Get access to great health benefits, 401k matching, and more.
Designity Core Values
Transparent & Honest
Trust is gained through transparency and honesty. We reject ego and welcome all feedback, whether positive or negative. We make decisions based on facts rather than emotions.
Positive Attitude & Respectful
A positive attitude enables us to do everything better. Sometimes, we can’t change the wind direction, but we can adjust our sails to reach our destination. We empower each other, rather than restrict.
Quality & Excellence
We are a community committed to excellence, where quality means doing it right even when no one is looking. So, we don’t just complete tasks—we ensure they meet the highest standards and we double-check our work.
Responsible & Reliable
Actions speak louder than words. We take full responsibility for problems and provide solutions proactively. We openly discuss our failures, learn from them, and refrain from blaming others.
Fast & Focused
We operate with a sense of urgency and set deadlines wisely. “Clean your home in three days or three hours—the time you allot is the time it takes.” We use our calendar to optimize our workflow and accomplish tasks without distractions
Title: Associate Brand Manager, Yankee Candle (Global)
Company: Newell Brands
Location: Norwalk, CT
