Overview
Associate Communications Strategist Jobs in Nashville, TN at Vanderbilt University
Overview
MD Hyperbaric is revolutionizing healing, recovery, and wellness through hyperbaric oxygen therapy (HBOT). As we grow our medical franchise, we are looking for a Director of Marketing to lead corporate and franchise marketing efforts, drive brand awareness, and support franchisee success.
This is a high-impact role where you’ll develop and execute strategic marketing initiatives to attract franchisees, grow patient volume, and elevate MD Hyperbaric as a leader in the industry. If you have healthcare, wellness, or med-spa marketing experience and understand multi-location or franchise marketing, we want to hear from you.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute comprehensive marketing plans to support new franchise openings, franchise sales, and ongoing patient growth.
Create and manage an annual promotions calendar, ensuring alignment with business goals.
Track and optimize marketing ROI, making data-driven adjustments to campaigns.
Brand Building & Content Marketing
Ensure brand consistency across all marketing materials, digital platforms, and franchise locations.
Develop engaging content, including blog posts, brochures, social media, and email campaigns, to educate potential franchisees and patients about the benefits of HBOT.
Digital & Social Media Marketing
Oversee national digital marketing efforts, including SEO, PPC, paid social, and email marketing.
Launch and manage local social media pages as new franchise locations open.
Analyze website content, traffic, lead conversion rates, and social media engagement to optimize performance.
Franchise & Local Marketing Support
Refine local marketing playbooks and toolkits to help franchisees drive patient acquisition.
Guide franchisees on hyperlocal marketing strategies, including referral programs, community partnerships, and physician outreach.
Vendor & Partnership Management
Coordinate with agencies, designers, and ad platforms for creative, digital, and traditional media initiatives.
Manage budgets, timelines, and execution for paid marketing campaigns.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of marketing experience, preferably in franchise, healthcare, med-spa, wellness, or multi-location businesses.
Strong digital marketing skills, including SEO, PPC, paid social, and email automation.
Experience managing franchise development marketing and local franchisee support.
Proficiency in Canva, Marketing CRMs, and social media management tools.
Excellent writing, communication, and project management skills.
Ability to work independently, manage multiple projects, and thrive in a fast-paced startup environment.
Growth mindset with the ability to build a marketing engine from the ground up.
Compensation & Benefits
Competitive Salary + Performance Bonus
Medical, Dental, and Vision Benefits
Paid Time Off
About MD Hyperbaric
At MD Hyperbaric, we are dedicated to revolutionizing patient care through our advanced hyperbaric oxygen therapy (HBOT) services. Our mission is to enhance healing, recovery, and overall wellness by harnessing the transformative power of oxygen under pressure. We utilize the latest FDA-cleared technology to provide safe, effective treatments tailored to meet the unique needs of each patient.
Job Type: Full-time
Pay: $130,000.00 – $150,000.00 per year
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Work Location: Remote
Title: Associate Communications Strategist
Company: Vanderbilt University
Location: Nashville, TN
