Overview
Associate Consumer Insights Manager Jobs in Mississauga, Ontario, Canada at PepsiCo
Overview
Pepsi Co Canada is recognized as one of Canada’s top 100 employers and marketing organizations. Home to more than 60 brands – from the well-loved Lay’s, Doritos, Miss Vickie’s, Quaker and Gatorade brands to the budding disrupters, Bubly and Munchies – you’ll have a wealth of opportunity to make a difference in the Canadian marketplace. At Pepsi Co Canada, we are always centered on the consumer, developing exciting local brand campaigns and product innovations loved by many.
Our people are our greatest asset. By supporting their ability to work effectively together and providing them with the tools they need to succeed, we are ensuring that Pepsi Co Canada is the kind of company where talented people of all backgrounds want to work.
As the Senior Analyst – Consumer Insights for Pepsi Co Foods Canada, your mandate is to be the “voice of the consumer” through primary research and advanced analytics.
You will work collaboratively with a brilliant & fun Pepsi Co Marketing and Insights team in pursuit of actionable insights that will define growth opportunities and shape business strategy.
Reporting to the Senior Manager, Consumer Insights & Analytics, this position has two key focus areas:
Primary consumer insights (custom research) for the core Frito Lay portfolio, including some of Canada’s most loved brands like Lay’s, Ruffles, Miss Vickie’s, Cheetos and Doritos, as well as the launch of excitinginnovation
Analytics for total Pepsi Co Foods portfolio, Frito-Lay and Quaker, including Media Mix Modeling, Brand Health and Consumption tracking, and Business Review deliverables.
Responsibilities
Design and execute qualitative and quantitative custom research, such as focus groups, ethnographies, or online surveys to uncover hidden insights
Deeply understand consumer behaviour, drivers of choice, consumption habits, and consumer targets
Find compelling insights to inspire and inform communications, innovation, pricing strategies, and a lot more
Synthesize and report on tracking data and Nielsen Homescan data in a way that will inform the Marketing teams to create strategies and tactics that drive growth
Ownership of marketing ROI analytics, including Media Mix Modeling
Lead insights for Business Reviews across total portfolio, as well as support insights for other business planning cycles, including brand strategy and annual operating plans
Foster on-going relationships with key research suppliers and cross-functional partners
Connect with key US/Global counterparts, identify and adapt best practices for Canada
Present research findings, implications, and recommendations to internal stakeholders
Qualifications
Min 5 years of experience in an Insights or Analytics function
Demonstrated deep understanding of analytics, marketing ROI, research and quantitative data analysis
Ability to pull disparate pieces of data together for acohesive and insightful consumer story
Excellent critical thinking abilities, driving insights into action and enabling change
Genuine curiosity for the consumer and a desire to Delight the Consumer at the core of everything we do
Strong presentation and storytelling skills
Excellent project management skills
Demonstrated ability to build strong relationships with internal and external key stakeholders and influence at all levels
Strategic thinker who can provide thought leadership to the business
Minimum of bachelor’s degree (Business/Economics/Stats degree preferred)
Experience with Nielsen data an asset
What You Can Expect from Us:
High autonomy, visibility, and recognition
Innovative and transformative business practices
Strong collaboration across all levels and functions of the organization
An entrepreneurial and growth mindset
Flex hours and ability to work in multiple locations
Comprehensive total rewards package
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Title: Associate Consumer Insights Manager
Company: PepsiCo
Location: Mississauga, Ontario, Canada
Category: Marketing / Advertising / PR (Digital Marketing, Market Research, Marketing Strategy, Marketing Manager), Business
