Overview
Associate Creative Director – Copywriter Jobs in Atlanta, GA at Accenture
About Kingspan Insulation
Kingspan Insulation is a global leader in high-performance insulation solutions, dedicated to innovation, sustainability, and energy efficiency. Our mission is to provide cutting-edge insulation products that enhance building performance while reducing environmental impact.
Job Overview
We are seeking a Brand Experience Manager to lead the development and execution of branding, social media, email marketing, communications, and event strategies. This role will collaborate closely with the graphic designer, external vendors, and sales teams to ensure brand consistency and effective customer engagement. The ideal candidate will have a strong background in marketing, brand management, and data analysis to measure and optimize campaign performance.
Key Responsibilities
Develop and implement brand strategies that align with Kingspan’s overall marketing objectives.
Ensure brand consistency across all marketing channels and customer touchpoints.
Support the Senior Director in planning and executing marketing campaigns.
Manage and grow Kingspan’s presence across social media platforms (LinkedIn, Facebook, Instagram, etc.).
Develop content strategies and oversee content creation, working with graphic designers and external partners.
Monitor engagement and track performance metrics to optimize content strategies.
Create and execute targeted email marketing campaigns to engage customers and generate leads.
Write and edit compelling content for newsletters, promotional emails, and internal communications.
Monitor email campaign performance and adjust strategies based on data insights.
Plan and manage Kingspan’s presence at industry events, trade shows, and company-hosted events.
Coordinate with vendors, sales teams, and partners to ensure seamless event execution.
Track event performance and analyze ROI.
Work closely with the graphic designer, vendors, and sales teams to align marketing efforts.
Analyze key marketing metrics (brand engagement, lead generation, social media performance, etc.).
Provide reports and insights to measure the effectiveness of branding and marketing campaigns.
Recommend data-driven strategies to improve marketing performance.
Qualifications & Skills
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in brand management, marketing, or a related role.
Strong understanding of digital marketing, social media, email marketing, and branding principles.
Proficiency in marketing analytics tools (Adobe Analytics, Sprout Social, SAP, etc.).
Excellent communication, writing, and storytelling skills.
Experience managing events and working with external vendors.
Strong project management skills and ability to multitask in a fast-paced environment.
Ability to collaborate with cross-functional teams and drive results.
Competencies: Individual Contributor
Adaptability
Maintaining effectiveness when experiencing changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful. Adaptability supports our business driver of Driving Efficiency.
Customer Orientation
Placing the appropriate priority on the internal or external customer’s perspective when making decisions and taking action; implementing service practices that meet the customers’ and own organization’s needs. Customer Orientation supports our business driver of Increasing Financial Performance.
Decision Making
Identifying and understanding challenges and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating, and evaluating alternatives, and making timely decisions; taking action that is consistent with facts and optimizes probable consequences. Decision Making supports our business driver of Driving Efficiency.
Earning Trust (Establishes Credibility for Earning Trust)
Gaining others’ confidence by acting with integrity, communicating transparently, and following through on commitments; treating others and their ideas with respect and supporting them when faced with challenges. Earning Trust supports our business driver of Building a High-Performance Culture.
Managing Work
Effectively managing one’s time and resources to ensure that work is completed efficiently. Managing Work supports our business drivers of Executing a Competitive Strategy and Driving Efficiency.
Teamwork
Working cooperatively in partnership with others to help a team or work group achieve its goals. Teamwork supports our business driver of Building a High-Performance Culture.
Health & Safety
The ability to autonomously apply and adhere to health and safety protocols, contributing to the creation of a safe and secure work environment. Individuals with this competency are responsible for understanding, implementing, and promoting health and safety practices within their scope of work, ensuring compliance with regulations, and fostering a culture that prioritizes the well-being of all employees.
All employees have the following compliance obligations:
Remain compliant with the Code of Conduct and Policies which includes the Product Compliance Policy.
Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
Responsible for all tasks to achieve compliance goals and demands of Compliance Management System.
Must raise concerns related to the Compliance Management System to their supervisor, manager, any member of the Leadership Team, or through the confidential whistle blower service.
Equal Employment Opportunity Policy
Kingspan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Experience
Required
3 – 5 years: Years of Experience in Brand Management, Marketing or related
Education
Required
Bachelors or better in Marketing or related field
Title: Associate Creative Director – Copywriter
Company: Accenture
Location: Atlanta, GA
