Overview
Associate Director, Analytics Jobs in Knoxville, Tennessee, USA at Tombras
Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Analytics with Performance Marketing experience.
The Associate Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 1+ years of experience in a managerial role.
The Associate Director will be responsible for, and in leading their Analysts in, the planning, execution, evaluation andeffective communicationof data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.
Where you’ll be working:Knoxville or Atlanta. Relocation assistance may be provided.
What you’ll be doing:
Management role:
Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts.
Leading their team in the development and execution of campaign measurement and data strategies.
Developing Analytics talent on their team.
Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs intocreative solutions, and delivering on those solutions with diligence and a sense of urgency.
Measurement Strategy:
Developing and executing frameworks to guide complex projects.
Developing and executing cross-channel media measurement and testing plans.
Consulting with colleagues and clients on measurement strategies/techniques.
Ensures appropriate analytics integration into all agency production processes.
Assessment and Analysis:
Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results.
Works independently and with the team in assessing client media programs.
Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results).
Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
Develops recommendations for changes to investment and marketing strategy, optimizing the efficacy of marketing spend based on quantitative analyses.
What you bring:
5+ years of experience in media, marketing or related field (Ad agency experience a plus).
4+ years in an Analytics role.
Experience with Performance Marketing with extensive knowledge in Paid Search, Paid Social and Programmatic.
Ability to drive revenue through digital marketing and traditional media.
1+ years in a managerial role.
Experience in presenting analyses to both small and large groups.
Strong working knowledge of Marketing and Digital Marketing.
Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT.
Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.).
Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
Strong working knowledge of Tableau.
Working knowledge in Google Tag Manager and/or Adobe Tag Manager.
SQL, R or Python knowledge and experience with database admi…
Title: Associate Director, Analytics
Company: Tombras
Location: Knoxville, Tennessee, USA
Category: Marketing / Advertising / PR, IT/Tech
