Overview
Associate Director, Brand and Content Marketing Jobs in San Diego, California, USA at ZEISS Group
Associate Director, Brand and Content Marketing
Apply remote type Remote locations Hebron, KY San Diego, CA time type Full time posted on Posted 3 Days Ago job requisition
About Us:
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever changing environments in a
fast-paced
world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that
innovation
and technology are the key to a sustainable future and solutions for global change. We have a
diverse
range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.
We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone!
Make a difference
, come join the team!
What’s the role?
The Associate Director, Brand and Content Marketing, conceptualizes and implements downstream marketing programs that support customer acquisition, growth and retention with a goal of accelerating revenue/profit growth. Leads, directs and manages a staff of marketing professionals in the prioritization and management of multiple, highly complex and high-profile marketing programs across all channels, including ECP, Retail and 3rd Party/Wholesale. Additionally, the person in this role will work closely with our Product Marketing, Global Marketing, Digital Business Transformation, and Internal Creative Services teams as a member of the Marketing organization.
Sound Interesting? Here’s what you’ll do:
• Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/
merchandising
planning.
• Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels.
• Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications. Conducts training on ZEISS brand strategies, products and programs.
• Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts.
• Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content. Consistently assesses effectiveness of activities and programs.
• In close
collaboration
with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels. These may include earned, paid and social media programs.
• Collaborates with
Senior Leadership
, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives.
• Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and ensures that Sales is up to date on B2B and B2C customer marketing initiatives.
• Defines, prioritizes and executes
customer-centric
marketing strategies for a portfolio of key ZEISS ECP & Retail accounts …
Title: Associate Director, Brand and Content Marketing
Company: ZEISS Group
Location: San Diego, California, USA
Category: Marketing / Advertising / PR, Management
