Overview
Associate Director, Development/Brand Licensing Jobs in New York, New York, USA at Dotdash Meredith
Location: New York
Job Title
Associate Director, Development & Growth (Brand Licensing)
Job Description
About The Position
As the Associate Director, Business Development &
Strategic Growth
for our Licensing Division, you’ll play a pivotal role in researching, finding, and pitching new business opportunities. You’ll use your strong research skills to identify and analyze categories and industries of interest. You’ll collaborate with our internal research teams to pull together insights on Dotdash Meredith’s category strengths, relevance, performance and business relationships.
Using your exceptional marketing and
critical thinking
skills, you’ll craft a narrative and pitch deck showcasing our brands’ and organization’s unique value and benefit to potential partners. You enjoy forging meaningful relationships and are comfortable representing our brands and business to potential partners, including retailers, manufacturers, and DTC companies.
This role is well-suited to a proactive self-starter who is comfortable working independently and taking ownership of projects from beginning to end. With
collaboration
and support from teammates and colleagues along the way, you’ll work with our editorial teams, research team, creative services, and external partners to craft winning strategies and stories that help grow our successful and established licensing business.
Hybrid 3x a week
– New York
In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 3 days per week.
About The Team:
As the third largest licensor in the world, Dotdash Meredith has more than 15 trusted and iconic brands licensed across 20,000+ licensed products and services, available at retailers like Walmart and Dillard’s. We’re looking for an
experienced team
member with strong marketing and
critical thinking
skills to help grow our licensing business and secure long-term, authentic, and successful licensing partnerships.
Weight%
Accountabilities, Actions and Expected Measurable Results
30% – Conducting research for growth, pitches and supporting materials
40% – Creating pitch structure, narrative, and presentation materials/decks
10% – Identifying growth opportunities with the wider team
10% – Participating in pitches and contract negotiations
10% – Maintaining records and tracking team progress/general
project management
The Role’s Minimum Qualifications and Job Requirements
Education:
Undergraduate degree required in marketing and/or equivalent experience; experience in licensing (retailer, manufacturer, licensor, agency, etc.) strongly preferred; media and/or brand experience a plus
Experience:
7-9 years’ experience in marketing, insights, pitch preparations, and growth strategy
Specific Knowledge, Skills, Certifications and Abilities:
Excellent at communicating and collaborating with a wide range of teams and stakeholders
Creative thinker with a passion forinnovationandproblem-solving
Collaborative teamplayer with the ability to build relationships and influence stakeholders at all levels of the organization
Solid understanding of licensing (DTR, manufacturing, DTC, etc.) and a foundational understanding of media
A passion for …
Title: Associate Director, Development/Brand Licensing
Company: Dotdash Meredith
Location: New York, New York, USA
Category: Business, Marketing / Advertising / PR
