Overview
Associate Director, Digital Marketing – Columbia Jobs in Los Angeles, CA at Sony Music Entertainment India
Title: Associate Director, Digital Marketing – Columbia
Company: Sony Music Entertainment India
Location: Los Angeles, CA
About Sony Music EntertainmentAt Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
TheDigital Marketingrole at Columbia Records is a key position responsible for leading the digital rollout of album and single releases. This individual will play a crucial role in driving the growth and use of our music on social media platforms and oversee short-form content strategy for given projects. Additionally, this role is responsible for expanding the artist’s social footprint and managing the growth of assigned artists’ fan base. Serving as the main point of contact for all digital marketing and one of the key players for short-form content-related activities, this role ensures that our digital strategies align with the artist’s vision and marketing objectives, delivering impactful and cohesive campaigns.
We are open to this role working 4x a week out of our NY or LA office.
What You’ll Do
Brainstorming and Concepting. Lead brainstorming sessions with all digitally focused players (digital associate, designer, video, audience, media) and Marketing to conceptualize digital rollouts for album and single releases, and present concepts to wider internal and external teams for feedback and refinement.
Content Strategy and Management. Oversee short-form content strategy for assigned artists, ensuring alignment with the artist’s vision and current trends. Work with the content team or 3rd party to ideate and implement content strategies. This includes sourcing videographers, collaborating with content producers, and building relationships with agencies to create and share compelling narratives, aiming to boost our music’s presence on social platforms.
Digital Setup. Oversee the creation and design of campaign pages, (ie pre-save, sing up etc) in collaboration with associates and designers. Develop static and video release assets, draft YouTube descriptions, load tags, and manage channel linking and claims to ensure all digital components are ready for the rollout.
Campaign Development and Execution. Develop and implement comprehensive digital campaigns, including dedicated campaign websites with interactive elements. Work closely with all stakeholders and coordinate approvals. Monitor campaign development and reactions in real time.
Audience Strategy and Engagement. Develop strategies to engage assigned artist audience across multiple platforms, ensuring a consistent and impactful presence. Collaborate with the Audience team to initiate and oversee the implementation of owned third-party UGC channels and fan accounts.
Influencer Managemen…
