Overview
Associate Director, Engagement Strategy Jobs in New York, New York, USA at VML South Africa
Location: New York
We are seeking a highly motivated and experienced Associate Director, Engagement Strategy to lead and inspire our team. This role requires a deep understanding of the healthcare landscape, experience in HCP and DTC marketing, and a passion for crafting meaningful customer experiences. You will be a key strategic partner for our clients, translating insights into
impactful
strategies and tactics.
What You’ll Do
• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
• Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered and more).
• Translate insights into actionable strategies and tactics.
• Collaborate effectively with strategists, client engagement, medical, and creative teams on business, brand, and communications strategies.
• Build and maintain strong client relationships as a key strategic and business partner.
• Utilize various analytical frameworks and methodologies to analyze data and translate it into concise narratives.
• Manage smaller client engagements and support
senior leadership
on larger accounts.
• Mentor junior strategists, providing guidance and feedback for
professional growth
.
• Guide the strategic direction of client work related to brand development and marketing approach.
• Continuously seek to improve client work and actively analyze client challenges and opportunities.
• Encourage the team to explore
innovative
tools and ideas and pursue growth opportunities.
• Partner with Directors on workshop planning, proposals, measurement strategy, analytics approaches, CX planning, tactical exercises, content generation, and presentation strategies.
• Participate in new business pitches, including market research.
Who You Are
• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• Passionate, familiar, and curious about customer experience (CX).
• Adept at developing strong client relationships based on a deep understanding of their business.
• Highly
collaborative
and able to work effectively with internal and external stakeholders.
• An excellent communicator, both written and verbal.
• A champion of VML’s core values:
Connect Meaningfully, Inspire Creatively, Include Purposefully, and Approach Positively.
What You’ll Need
• 3-7 years of experience in research and
strategic planning
.
• HCP and DTC marketing agency experience.
• A Bachelor’s degree in a related field. A
multidisciplinary
background is a plus, encompassing business strategy, marketing strategy, consumer insight, and/or account planning.
• MBA preferred.
What we offer:
• Passionate, driven people:
We champion a culture of people that do extraordinary work.
• Consciously cultivated culture:
We aim to embody the behaviors to build an
inclusive
community that is in it together, bringing both positivity and
active listening
into the workplace as we simultane…
Title: Associate Director, Engagement Strategy
Company: VML South Africa
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
