Overview
Associate Director, HCP Marketing Dermatology – Lake County, IL Jobs in Mettawa, Illinois, USA at AbbVie
Location: Mettawa
Company Description
Abb Vie’s mission is to discover and deliverinnovativemedicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.
Job Description
The Associate Director (AD) for RINVOQ will be responsible for leading the launch planning, strategy and go-to-market execution for the launch of RINVOQ in the alopecia areata indication. In addition, this person will take the lead on all personal promotional initiatives related to the launch including developing ISA, playbook, iRep, print materials, website, digital assets, and working with cross-functional partners for P2P, ad boards, congresses, andadvocacyefforts.
The AD will coordinate across both internal and external stakeholders to enable an integrated and successful launch execution. Partnering across functional teams and the Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ AA.
This individual will report to the Head of Marketing, RINVOQ Dermatology.
The responsibilities of this role are listed below but may shift based on business needs.
Launch strategy development – This individual will lead the development of the go to market strategy and tactical planning for RINVOQ AA, including leading the IBT through LSRs and LRRs.
Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support RINVOQ AA business focusing on rep channels and digital footprint.
Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch.
StrategicCommunication– This individual will plan and execute an internal and externalcommunicationplan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of RINVOQ AA.
Finance – This individual will ensure RINVOQ AA stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
Qualifications
Basic:
Bachelor’s degree in marketing or related field
Proven ability to complete work product on-time with excellence
Proven ability to work cross-functionally and within a highly matrixed environment
Pharmaceutical marketing experience
Excellentcommunication(oral, written, and presentation) and interpersonal skills
Strong planning and organization skills,attention to detail, execution, and follow-through
Budget managementexperience
Preferred:
6+ years of relevant brand marketing experience
Prior experience in Professional pharmaceutical marketing
Pharmaceutical launch experience
Strategic and tactical planning experience
MBA or other advanced degree
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will…
Title: Associate Director, HCP Marketing Dermatology – Lake County, IL
Company: AbbVie
Location: Mettawa, Illinois, USA
Category: Marketing / Advertising / PR, Healthcare
