Overview
Associate Director – Integrated Marketing Jobs in Boston, MA at Chewy
Support the administrative team with marketing and enrollment tasks
Description
Bixby School nurtures children’s love of learning as they discover their individual gifts and prepare to make meaningful contributions to their world.
Job Title: Admissions and Marketing Coordinator
Program: School-Wide
Reports to: Head of School
Employment Status: Part-Time (0.5); Non-Exempt
Report to Work Dates: Year-Round; Employee shall be expected to report to work on all of the days during which the School is in operation
Position Summary The Admissions and Marketing Coordinator is responsible for ensuring that Bixby’s program is sustained through mission-aligned enrollment by attracting families for whom our mission strongly resonates, and shepherding prospective families through the admissions process with warmth and transparency. Working closely with the school leadership team, the Coordinator ensures that prospective families have a positive, and personalized experience from the time they first express interest in Bixby School through their ultimate enrollment.
Essential Duties and Responsibilities
Goal-Setting:
In collaboration with the school leadership team, set goals and priorities for marketing and enrollment
Inform the annual development of marketing and admissions budgets, and manage spending on a day-to-day basis
School-Year and Summer Admissions: The Coordinator is responsible for developing and implementing mission-aligned, efficient admissions and enrollment processes, including:
Recommend forward-thinking, strategic application, admission, and enrollment policies.
As requested by the head of school, serve as a resource to the board of trustees regarding admissions and enrollment data and trends.
Effective implementation of essential elements to ensure a competitive admissions process and the long-term health of the student body and broader alumni/ae base:
Communicate clearly, positively and proactively with all prospective families and students
Enrollment management (the tracking of prospective students from inquiry to applicant to enrollment and beyond), including
Managing the efficient and prompt scheduling of admissions tours
Facilitating admissions committee meetings and decisions
Gathering all relevant information for an admissions decision, including letters of recommendation, outside provider reports, teacher feedback and student support recommendations
Collaborating with faculty to plan and implement effective shadow days
Research (analyzing data that affect current and future enrollment)
Ensure a high-touch, welcoming experience for prospective families from inquiry to enrollment
Work closely with the Director of Finance and Operations to support enrollment functions
Maintain a high level of knowledge about the culture and climate of the school and the broader educational environment.
Foster high ethical standards, integrity, and respect for colleagues, alumni/ae, parents, and students throughout the admissions process.
Be sensitive to economic, cultural, and other issues present in the enrollment of a diverse student body.
Network with admissions staff at other independent schools
Marketing: The Coordinator is responsible for developing and implementing strategies to raise awareness and interest in Bixby School by prospective families and students who will benefit from the school’s unique culture and programmatic offerings and contribute to the school community, including:
Develop a strategic recruitment and communication plan to increase awareness, understanding and affinity among target audiences of Bixby School, including identifying and implementing best-practice web-based technologies
Support the Head of School in articulating Bixby’s value proposition and communicating the school’s vision and mission
Design, execute and monitor annual marketing and campaign plans designed to raise awareness and attract prospective families
Design and execute admissions and retention events (e.g. Open House, Step-Up events, etc.)
Design and create print & digital ads for admissions events (e.g. Open House, Summer Camp, etc.) and promotional campaigns
Create videos, slideshows, and graphics for Bixby School campaigns
Develop and maintain a fresh, mission-aligned online presence on Bixby’s social media platforms (i.e. Facebook & Instagram)
Maintain the content and functionality of Bixby School website (www.bixbyschool.org)
Develop and implement a crisis management communication plan
Supervise professional consultants engaged to support the school’s marketing goals
School Community Membership:
Promote the school’s mission, making it the center of all decisions and actions.
Support an atmosphere of trust and openness among teachers, students, and parents.
Support activities related to fundraising and community building such as Annual Auction, and other community events according to the employee handbook
Renew yourself and deepen your understanding of the Bixby School curriculum, behaviors and mindsets, child development, diversity and enrollment retention through continued education and professional development
Prepare for and participate in school-wide events such as assemblies, Meet and Greet, Back to School Night, performances, work days, faculty in-service days, and retreats, as appropriate
Recommends to the Head of School program design elements and enhancements that advance Bixby’s vision
Nurture a healthy, collaborative culture by modeling brave, clear and kind communications
Collaborate on decision-making responsibilities
Model Bixby’s Values, Vision Mission and Core Beliefs
Assume responsibility for other projects as assigned by the head of school.
Qualification Requirements:
Bachelor’s degree or equivalent experience in education, communications, marketing or related field
Exceptional written and oral communication skills
Outstanding organizational and presentation skills
Posses and articulate a creative vision and direction
Demonstrated experience with creative content design and production, including photography, videography, website content management and design, and social media
Committed to personal and professional growth
Sense of humor
Confident and collaborative problem-solver
Self-aware; able to ask for help when needed
Curious about others and the world around them
Belief in the value of a diverse community and committed to foster an inclusive environment for a diverse community
Committed to a differentiated, whole-person approach to education
Demonstrated ability to engage in kind, clear and brave communications
Highly collaborative and committed to being a team player
Proficient in use of Google suite, MailChimp and Canva, or able to become so quickly and easily
Current First Aid, CPR, Universal Precautions, and Medication Administration certification
Enjoys spending time and engaging with children and other educators
Physical Requirements:
Able to continuously walk, stand, climb stairs, and sit
Frequent bending or stooping, and reaching above shoulder level
Able to lift up to 40 pounds
Salary
$25,000 – $35,000 per year
Title: Associate Director – Integrated Marketing
Company: Chewy
Location: Boston, MA
