Overview
Associate Director, Integrated Planning & Strategy | Growth Marketing Team Jobs in San Diego, California, USA at Dept Holding B.V.
Associate Director, Integrated Planning & Strategy | Growth Marketing Team
Roles open in:
Boston, Denver, New York, Newburyport, San Diego, Chicago, Austin, Atlanta
This is a remote role; however, you must be located within 50 miles of San Diego, CA to be considered.
ABOUT YOU:
We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content, and commerce. Deciphering present-day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds.
You understand both sides and know how to flex into either or both sides of this spectrum depending on the situation.
As such, we are looking for an Associate Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers. This
leadership
role is equal parts agency development as well as a strategic client partner. This person will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size, and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint.
You’ll be responsible for:
Leadership
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally.
• Elevate a client’s ambition in ways that allow us to over-deliver and bring proactive growth-oriented solutions.
• Champion the work by having a deep understanding of our partners’ business and what makes it tick.
• Strong passion for
critical thinking
,
problem solving
, and a deep understanding of how businesses, brands, and customers interact, with an equal understanding of the role that data and technology play in this relationship.
Planning
• Experience leading full funnel, connected media and data-driven strategies.
• Understand first-party data to elevate strategic opportunities.
• Continually monitor current marketing trends, new technology solutions, and competitors.
• Experience using insights from data to tell a story.
• Steer the creation of holistic
communication
plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks.
• Partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation, and Decision Sciences when creating and executing holistic media campaigns.
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a
collaborative
and trusting relationship along the way.
• Be a trusted advisor for internal functional team members and external partners and become an expert within integrated planning.
• Boost morale and develop team culture – being a positive example and growing careers of junior team members alike.
…
Title: Associate Director, Integrated Planning & Strategy | Growth Marketing Team
Company: Dept Holding B.V.
Location: San Diego, California, USA
Category: Management, Marketing / Advertising / PR
