Overview
Associate Director Marketing Jobs in New York, New York, USA at Taylor Strategy Partners
Location: New York
Description
At Orphalan we identify, develop, and provide access toinnovativetreatments for patients with rare diseases to make a positive and meaningful difference in their lives. We work together by listening to patients and putting them first, enabling us to provide treatments and services that work for them. We strive to develop rare disease treatments to improve the life of patients who can often feel neglected.
We believe that patients across the world who are suffering with rare diseases should have access toinnovativetreatment that improves their care and positively impacts their lives and those of their loved ones.
Orphalan, a privately held company having been on the market in Europe for 5+ years selling a treatment for Wilson Disease. With the approval of Cuvrior for adult Wilson Disease patients in 2022 Orphalan established its US operations (Orphalan Inc) in 2022 and in 2023 Orphalan launched the first new treatment in the Wilson Disease market since 1997. To support the continued growth of Cuvrior in the US, we are looking to bring on a strategic andinnovativeAssociate Director Marketing Operations to join the Orphalan team.
Overview:
We are seeking a dedicated and experienced Marketing Operations Manager to optimize marketing processes, improve operational efficiency, and support the execution ofimpactfulmarketing campaigns. This role will collaborate closely with the commercial team, VP, and other key stakeholders to ensure marketing strategies are aligned with business goals while maintaining consistency and excellence in execution. The ideal candidate has a passion fordata-driven decision-making, expertise in marketing technologies and processes, and a strong understanding of the pharmaceutical industry.
Key Responsibilities:
Plays a key role in the development of the brand launch strategy and tactical play through a detailed understanding of both customer and market insights and continued assessment of marketdynamicchanges leading to a revised or adjustment in strategy and or tactical plans.
Leads in the development, implementation, and execution of launch tactical plans. Tactical programs will include but not limited to HCP Peer-to-Peer programs, congress activities, patienteducationand engagement programs and digital promotional activities.
Play a lead role in theproject managementof the overall launch planning process by working closely with the broader cross functional launch team and ensuring key launch and post launch milestones and deliverables are achieved.
This person will co-lead the annual strategic brand planning process and is also expected to contribute to various non-brand specific strategic projects and support initiatives.
Work closely with cross functional teams to help set up and execute on various marketing operations and business operation processes including the Medical Legal Review Process, CRM implementation, etc.
Work closely with both US Market Access and Patient Services to identify potential promotional programs for payers and patients and provide commercial support in the development and execution of those programs.
Work closely with the US Key Account Management team (Sales) to ensure effective pull-through of marketing messaging, execution of promotional/educational programs and to gain customer and market insights.
Effectively manage relationships and project scopes with our promotional advertising agencies and consultant p…
Title: Associate Director Marketing
Company: Taylor Strategy Partners
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Healthcare
