Overview
Associate Director, Marketing Jobs in Village of Sleepy Hollow, New York, USA at Regeneron Pharmaceuticals, Inc
Location: Village of Sleepy Hollow
The Associate Director, HCP Marketing, Oncology is responsible for the tactical execution of HCP personal promotional deliverables required to drive the overall U.S. HCP strategy for the NSCLC indication.
This position will report directly into the Sr. Director, US HCP Marketing. The Associate Director, HCP Personal Promotional Lead, Oncology will work collaboratively across the Franchise Team, internal cross-functional colleagues, and external agency partners to ensure alignment and drive optimal integration and execution of personal initiatives, while leading pull through of executed non-personal initiatives.
A Typical Day May Include The Following:
Contribute to the creation and implementation of US HCP marketing strategy, messaging, and tactics.
Lead the development and execution ofinnovativeHCP tactics and initiatives to support patient initiation, patient management and create brand loyalty.
Identify appropriate key performance indicators for HCP engagement, and measure & monitor performance analysis.
Works with NPP and Media Plan POC and oversees pull through of materials, aligning to brand strategy
Lead review and approval of HCP materials through promotional review committee approval.
Develop comprehensive plans for Plan of Action meetings (POA) including POA direction, training, and live meeting presentations.
Point of contact for field forcecommunicationand feedback
Partner with training to develop field force training on HCP materials to ensure proper execution
Developing and maintaining strongcollaborativerelationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
Managing agency partners, project timelines and budgets, to include forecasting, and phasing across the brand team
Provides input into annual strategic and tactical planning processes and represents function in relevant Brand Team Meetings
Provides input to HCP Lead by identifying trends, defining success metrics, and analyzing performance of marketing programs on an ongoing basis
Responsible for theinventory managementof promotional materials
Act as RC Captain, representing the Lung marketing team who is responsible for prioritizing jobs and is the liaison to report back to the team on any relevant changes and/or updates
This Role May Be For You If:
Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
High science learning agility; oncology experience preferred
Stronganalytical skillsfor ease of tracking and communicating metrics, both quantitative and qualitative
Demonstrate competency in HCP promotional marketing, NPP, and media with ability to communicate engagement levels and overall project results to management and cross-functional partners, while ensuring proper mix andoptimization
Strong project and process management skills with highattention to detail, along with the ability to work on multiple tasks and effectively prioritize
Strong interpersonal skills demonstrating emotional intelligence, both internally & externally
Proven team player with ability to navigate cross functionally
To be considered for this opportunity, you must have 10+ years of related progressive pharmaceutical i…
Title: Associate Director, Marketing
Company: Regeneron Pharmaceuticals, Inc
Location: Village of Sleepy Hollow, New York, USA
Category: Management, Marketing / Advertising / PR
