Overview
Associate Director, NA Omnichannel Media Analytics Jobs in Bridgewater, NJ at Sanofi
Position Title: Associate Director, NA Omnichannel Media Analytics
Grade Level: L3-2
Our Team:
The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.
The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.
The NA GTMC OC team has been created to:
Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
Free up capacity in marketing teams to focus on brand and content strategy
Accelerate and standardize omnichannel operations processes
Improve sharing of best practice
Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
Realize efficiencies and economies of scale across the North America and Global marketing organizations
Job Description:
The Associate Director, NA Omnichannel Media Analytics role is responsible for monitoring, analyzing, and communicating overall media channel performance in North America, providing timely, actionable insight to Media and other omnichannel colleagues on the performance of campaigns, and identifying opportunities to enhance campaign effectiveness and channel performance.
Core responsibilities include but are not limited to:
Conduct data analytics to help media colleagues understand the current performance of Sanofi’s media campaigns
Design, implement, and report on media testing, identifying key insights to improve marketing through Sanofi’s media channels
Support the gathering and reporting of key performance indicators (KPIs), and conducting analysis to support media colleagues in identifying opportunities for performance improvement
Support the onboarding and upskilling of North America and offshore colleagues
Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
Contribute to knowledge sharing and upskilling programs
Support the delivery of key transformation programs
Drive excellent working relationships with agency and vendor partners
Drive cultural change through the championing of an agile, customer-oriented mindset
Skills:
Deep expertise in Machine Learning, Artificial Intelligence, Predictive Modelling, and other analytical techniques in a pharmaceutical marketing context
Deep familiarity with the US media landscape
Familiarity with current relevant regulations, how these impact web marketing strategies, and maintaining awareness of any relevant evolution in the regulatory landscape
Deep knowledge and understanding of omnichannel marketing principles
Understanding of general marketing tactics, processes, and requirements for execution of tactics
Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
Excellent verbal and written communication skills
Collaborative, high energy team player
Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Work Experience:
Bachelor’s degree in computer science, statistics, mathematics, or equivalent experience
7+ years of experience of conducting data analytics using multiple programming languages (R, SAS, Python…)
Proven experience scoping, conducting, and synthesizing analysis for senior, non-technical leadership
Experience working in matrixed teams, collaborating cross-functionally
Experience in working in a regulated industry, pharmaceutical industry preferre
Show more
Title: Associate Director, NA Omnichannel Media Analytics
Company: Sanofi
Location: Bridgewater, NJ
