Overview
Associate Director, Patient Services Marketing Jobs in Boston, MA at AstraZeneca
Title: Associate Director, Patient Services Marketing
Location: Boston, MA or New Haven, CT
Position may require up to 30% travel.
This is what you will do:
This position will drive the development, implementation, and day-to-day management of marketing projects supporting digital patient engagement, patient Access Programs and overall the Patient Services brand, OneSource. It will include material development, approval, and roll-out of tactics across a growing number of indications. This will be an excellent opportunity to master patient access and portfolio marketing in a fast-paced growth environment.
You will be responsible for:
Material development and management of projects focused on patient access (including, but not limited to promotional material, administrative emails, and communication support)
Material development and marketing management related to patient support services
Omnichannel and digital marketing tactics related to patient support services
Supporting development and MLR approval of marketing material for the OneSource brand that is directed to patients, accounts, and other external customers
Lead channel strategy and development of Field/Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
Developing and executing AI-driven marketing campaigns for patients
Using AI tools for customer segmentation and personalized marketing
Staying updated with the latest AI technology and trends in health technology marketing
Working directly with contracted agencies to manage projects within assigned budgets and timelines
Developing and maintaining good communication and collaboration with many internal cross functional stakeholders
You will need to have:
Bachelor’s degree in the Life Sciences or other relevant field
3-5+ years of professional healthcare industry experience and an understanding of marketing principles, including key principles of brand management, professional promotion, and patient education
Proven success in leading digital marketing strategies, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
Proven success in developing and executing AI-driven marketing campaigns for patients
Experience supporting material through the PRC (MLR) review process
Proven ability working successfully in a fast-paced cross functional environment with many stakeholders that have competing interests
Comfort working through uncertainty while managing multiple, competing, and frequently shifting priorities
Working knowledge of legal, regulatory, and compliance rules within the biotech/pharmaceutical industry
Ability to work with external vendors during the SOW, PO, and project budget accrual processes
Strong fluency in English (written and spoken language)
Strong knowledge of MS Office and ability to create and edit documents using Microsoft PowerPoint, Excel, and Word
Ability to present to internal and external stakeholders of 2 to 100+ people
Ability to travel 30%+ of time, including weekend travel
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
Experience working in patient services or market access marketing in the rare disease industry or at an advertising agency supporting a patient services organization
Strong passion for digital advancement and an innovative mindset
Long term career aspiration for patient engagement and consumer marketing
#LI-Hybrid
Title: Associate Director, Patient Services Marketing
Company: AstraZeneca
Location: Boston, MA
