Overview
Associate Director, Product Marketing (Uniformed Services) Jobs in Richmond, VA at EAB
$55,000-65,000/yr
Located in Scottsdale, Arizona
On-site
Full-time
About the Job
Looking for a marketing role in an exciting and collaborative environment? Fransmart, the global leader in franchise development, is searching for a creative and driven Marketing Coordinator to join our team! You’ll dive into a variety of hands-on projects, from crafting buzz-worthy social media content and press releases to editing engaging videos and coordinating events. You’ll play a key role in helping our franchise brands grow while working alongside a dynamic marketing team. If you’re ready to bring fresh ideas, learn, and make an impact, this is the perfect opportunity for you!.
Responsibilities:
Assist in planning and executing email marketing campaigns.
Write, distribute, and follow up on press releases and media pitches to maximize PR coverage for franchise brands.
Manage social media channels, ensuring consistent brand messaging, creating content calendars, and actively engaging with audiences.
Develop, edit, and produce engaging video content for social media platforms, including reels, promo videos, and other visual assets to support brand storytelling.
Create blog posts, promotional copy, and website content that aligns with Fransmart’s marketing strategy.
Collaborate with the team to produce content that boosts social media visibility, amplifies PR efforts, and drives brand awareness.
Support planning, promotion, and logistics for events, conferences, and industry engagements.
Visit franchise brand locations to document stories, capture content for marketing campaigns, and gather insights for compelling PR stories.
Assist in onboarding new portfolio brands with marketing toolkits, strategic content creation, and promotional support.
Contribute to developing B2B marketing strategies for franchise brands, ensuring they align with overall marketing goals, KPIs, and social media trends.
Perform additional tasks to support the marketing team as needed.
Skills & Qualifications:
Previous experience in marketing, PR, social media management, or content creation (B2B or B2C) is a plus, but not required.
Strong writing skills with the ability to craft compelling press releases, blog posts, and social media content.
Familiarity with social media platforms (Instagram, Facebook, LinkedIn, YouTube, X) and experience in managing accounts, creating content, and analyzing engagement.
Basic video editing skills and experience creating short-form content (e.g., reels, promo videos).
Proficiency in Microsoft Office (Word, Excel, PowerPoint); knowledge of Canva or Adobe Illustrator is a bonus.
Willingness to learn platforms including HubSpot, Asana, and other CRM/social media management platforms.
Creative thinker with an eye for design and the ability to craft visually appealing content.
Analytical mindset for tracking social media and PR performance, understanding metrics, and optimizing campaigns.
Self-motivated, organized, and able to manage multiple projects with shifting priorities.
Flexibility, adaptability, and resourcefulness in a fast-paced environment.
Willingness and ability to travel as needed.
Passion for growing emerging brands, particularly in the restaurant and retail industries.
Benefits:
Health/Dental/Vision – 100% Employer Paid for Employee
Short-term and Long-term Disability Insurance – 100% Employer Paid for Employee
Life Insurance of 100,000 – 100% Employer Paid for Employee
401K Discretionary plan
Paid Parking at our Virginia office
$50 monthly cell phone reimbursement
15 days PTO
About Fransmart
Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 25 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1–5-unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. Fransmart and their partner brands are committed to franchise development growth. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter, and YouTube.
Apply Here
Title: Associate Director, Product Marketing (Uniformed Services)
Company: EAB
Location: Richmond, VA
