Overview
Associate Director, Professional Marketing – Eye Care, OTC Jobs in Lincoln, Nebraska, USA at Allergan
Company Description
Abb Vie’s mission is to discover and deliverinnovativemedicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.
Job Description
The Associate Director, OTC Professional Marketing, is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This role’s key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive categoryleadership. Collaborating closely with internal stakeholders, field sales, trade, key accounts and customers, this person assists with product positioning, key messaging and brand strategies to drive overall performance.
This person will manage various marketing programs (including media, non-personalpromotion, rep delivered promotions, direct-to-physician, and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness.
Main Areas of Responsibilities:
Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personalpromotion.
Present, lead, and negotiate pieces through the legal, regulatory, and medical review process.
Provide brand support for national and regional congresses and society meetings.
Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance.
Develop effective working relationships with sales force, key physicians, brand teams and executiveleadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
Collaborate closely with the trade team to support professional initiatives with retail customers.
Collaborate and maintain a high level ofcommunicationwith cross-functional partners.
Responsible for budget coordination and management.
Ability to travel up to 30%.
Key Duties and Responsibilities:
Field Sales, Trade & Customer Focus 40%
Analytics andBudget Management20%
Promotional Mix 15%
Project Management15%
Qualifications
Education and Experience:
Bachelor’s degree from an accredited institution required;
Master’s degree from an accredited institution preferred.
Minimum 5 years of healthcare sales/marketing experience required.
5-7 years product management experience in direct to physician marketing preferred.
Healthcare industry experience with an established track record in managing industry-based marketing functions.
Essential Skills, Experience, and Competencies (includes Licenses, Credentials):
Analytical skills.
Strong organization skills and ability to manage multiple initiatives simultaneously.
Ability to execute key strategies and initiatives.
Physician/KOL relationship experience.
Ability to work across multiple stakeholders.
Strong creative and conceptual thinking skills.
Clearcommunication skills, both verbal/presentation…
Title: Associate Director, Professional Marketing – Eye Care, OTC
Company: Allergan
Location: Lincoln, Nebraska, USA
Category: Marketing / Advertising / PR, Healthcare
