Overview
Associate Director, Programmatic Commerce Jobs in New York, New York, USA at GroupM
Position: Associate Director, Programmatic Commerce New York, New York
Location: New York
Role Summary & Impact
As an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation,optimizationand inventory, and audience strategy.
You will also oversee the day-to-day workload, training andcareer developmentof direct reports.
Key Responsibilities
Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account.
Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
Develop relationships with platform, inventory and data providers to maximize their value specific to account needs.
Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
Ongoing training and support of thecareer growthof direct reports.
Develop POVs, Presentations or other shareable collateral that improves the overall level of programmaticeducationacross programmatic and digital teams.
Requirements
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles may also be considered for high qualified candidates.
Familiarity with key programmatic and digital platforms.
Understanding and familiarity of key industry concepts and trends.
Advanced Excel User.
Experience with other database, visualization tools or coding languages is a plus.
Prior experience managing a team; demonstrating aproven track recordin training and growing junior team members.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed toemployee growthas we are to responsible media investment. Group
M employees can tap into the global Group
M & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thoughtleadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significantpaid time off, preferential partner discounts, and employee mental health awareness days.
Group
M is WPP’s media investment group and the world’s leading media investment company with a missi…
Title: Associate Director, Programmatic Commerce
Company: GroupM
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
