Overview
Associate Director, U.S. BAVENCIO Marketing Jobs in Boston, Massachusetts, USA at Merck Gruppe
Work Location:
Boston, Massachusetts
Shift:
No
Department: HC-NA-HOA Marketing Oncology
Recruiter:
Sarah Ellis
This information is for internals only. Please do not share outside of the organization.
The Associate Director, U.S. BAVENCIO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately in a competitive and
dynamic
market.
This role will involve
cross-functional collaboration
,
project management
skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.
Location:
Onsite requiring 3 days in the office. The office is located in Boston, MA (Seaport area).
Your Role
Responsibilities:
• Lead annual HCP
strategic planning
and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in
collaboration
with cross-functional and vendor partners.
• Own the tactical development, execution and measurement of HCP personal and non-personal
promotion
for HCP and nurse audiences.
• Own relationship with HCP Media/Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and
optimization
.
• Evolve data/insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance.
• Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs.
• Oversee strategic direction for HCP congresses, including identification and execution of event sponsor ships, symposiums, and exhibit and conference material development.
• Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer to peer programs including speaker decks and invitations.
• Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads).
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans.
• Partner with sales training and sales
leadership
to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings.
…
Title: Associate Director, U.S. BAVENCIO Marketing
Company: Merck Gruppe
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Healthcare
