Overview
Associate Manager II – Performance Marketing Jobs in Bangalore, Karnataka, India at Navi
About Navi
Navi is one of the fastest-growing financial services companies in India providing Personal &
Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi’s mission is to deliver digital-first
financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML
capabilities, technology, and
product expertise
, Navi is dedicated to building delightful customer
experiences.
Founders:
Sachin Bansal & Ankit Agarwal
Know what makes you a “” :
1.Perseverance, Passion and Commitment
• Passionate about Navi’s mission and vision
• Demonstrates dedication, perseverance and high ownership
• Goes above and beyond by taking on additional responsibilities
2.Obsession with high quality results
• Consistently creates value for the customers and stakeholders through high quality outcomes
• Ensuring excellence in all aspects of work
• Efficiently manages time, prioritizes tasks, and achieves higher standards
3.
Resilience
and
Adaptability
• Adapts quickly to new roles, responsibilities, and changing circumstances, showing
resilience
and agility
Responsibilities:
● Create and implement a performance marketing strategy to drive acquisition,
awareness, traffic, leads and conversions.
● Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates,
Partnerships, Programmatic etc.
● Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving
acquisition and engagement goals.
● Work with data science, product, engineering & business teams to scale the
performance of marketing channels.
● Continuously test and refine campaigns through A/B testing, audience segmentation,
bidding strategies, and ad placements.
● Explore new performance marketing channels to diversify and scale acquisition efforts.
● Monitor and report campaign performance and key success metrics.
● Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
● Manage ad creative development in
collaboration
with design and brand teams to
ensure campaigns are engaging and high-performing.
Key skills required:
● 3+ years experience across Performance Marketing, Google & Facebook Ad platform,
Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics,
customer understanding & content.
● Proven experience in marketing, with a track record of driving growth at scale;
● Strong
analytical skills
and the ability to make
data-driven decisions
and measure
impact / ROI; critical thinker with
problem solving
skills.
● Ability to work collaboratively with multiple stakeholders Marketing, Business,
Analytics, Product, Tech etc.
● Ability to think creatively, solve problems, and manage multiple campaigns
simultaneously.
● Proven experience in managing and coordinating multi-channel marketing campaigns.
● Ability to thrive in a
fast-paced environment
Title: Associate Manager II – Performance Marketing
Company: Navi
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager), IT/Tech (Digital Marketing)
