Overview
Associate Manager Marketing, Franchise Transformation Jobs in Plano, TX at Yum! Brands
Overview: Marketing Data Analyst would play vital role in driving CRM data investment efficiency to fuel business growth based on strong data mindset and business acumen.
Key Responsibilities: Data Collection and Analysis: 1.Gather and analyze marketing data from various sources (e.g., social media, web analytics, CRM systems).
2.Develop and maintain dashboards and reports to track key performance indicators (KPIs).
Market Research: 3.Conduct market research to identify trends, consumer behavior, and competitive landscape.
4.Analyze market data to provide insights for product development and marketing strategies.
Campaign Performance: 5.Monitor and evaluate the effectiveness of marketing campaigns.
6.Provide recommendations for optimization based on data analysis.
Segmentation and Targeting: 7.Perform customer segmentation to identify target audiences.
8.Develop and maintain customer profiles for personalized marketing efforts.
Data Management: 9.Ensure data integrity and accuracy.
10.Implement data collection processes and improve data quality.
Collaboration: 11.Work closely with the marketing team to understand goals and objectives.
12.Collaborate with cross-functional teams to align data analysis with business needs. Reporting:
13.Generate regular and ad-hoc reports to present findings and insights to stakeholders. 14.Communicate complex data in a clear and concise manner.
Predictive Analysis: 15.Utilize statistical techniques and software to predict future market trends and customer behaviors.
16.Provide forecasts and models to support marketing strategies.
Requirements:
1.Bachelor’s degree or above, fluency in both written and spoken English, CRM KPI measurement.
2.3 years+ working experience and at least 1 year serve for FMCG companies in CRM role (either client or agency side).
3.Preferred: 1) exposures of different functions (Marketing/Sales/Insight Data/Media); 2) Portable electronics market CRM know-how.
4.Experience in fast pace changing environment.
5.Good interpersonal skill and teamwork spirit.
职位类型：全职
薪资： 每月$4,000.00起
Work Location: 现场办公
Title: Associate Manager Marketing, Franchise Transformation
Company: Yum! Brands
Location: Plano, TX
