Overview
Associate Manager, Retail Media Advertising/Campaign Operations Jobs in Mooresville, North Carolina, USA at Lowe’s
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Your Impact
The Associate Manager, Retail Media Advertising Operations will execute campaign trafficking,optimizationand reporting of our direct & programmatic retail media business with a focus on Publisher Side Operations and Campaign Management. The primarypurposeof the Associate Manager, Retail Media Advertising Operations is to support the Manager, Retail Media Advertising Operations by delivering the daily execution andoptimizationof digital marketing campaigns.
This individual will support all aspects of onsite and offsite digital marketing channel and campaign management, including day to day campaign stewardship, client partnership planning andcollaboration, and campaign performance recaps andcommunication. This individual is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.
Responsibilities include but are not limited to,collaborationon creative and ad copy strategies, determining target audiences based on client needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external partners. This individual will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.
What you will do
Lead the trafficking, management, andoptimizationof advertising campaigns leveraging 3rd party platforms (Google Ad Manager, DSPs, Data On-boarders, Social platforms, etc.)
Responsible for daily campaign execution, stewardship andoptimizationof digital campaigns in respective channel mainly for Onsite or Publisher Side Operations. (Platforms include Google, Facebook, Instagram and Pinterest)
Work with internal & partner Client Services to ensure that campaigns meet and deliver client requirements and expectations
Create a data-driven approach that will formulate reporting and insights into where process development opportunities exist in order to foster additional training needs amongst the internal and partner Sales and Ad Operations teams
Collaborate with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are successfully delivered – including identifying process and product inefficiencies withcreative solutionsto improve operational workflow within the “ad journey”
Support campaign and creative QA, including troubleshooting ad-hoc internal and client tagging, tracking, and reporting issues
Collaborate with internal teams to buildinventory managementprocesses, including avails & fill-rate insights and growth projections
Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring &optimization, and reporting…
Title: Associate Manager, Retail Media Advertising/Campaign Operations
Company: Lowe’s
Location: Mooresville, North Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
