Overview
Associate, Marketing Jobs in Burbank, California, USA at Warner Bros. Discovery
Position: Â Associate, North America Marketing
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
Associate North America Marketing for the North America Marketing department of Warner Bros. Discovery Consumer Products. This role is based in our Burbank office and reports to the Marketing Director. In partnership with the Director, this role assists in planning and executing consumer & retail marketing initiatives that support growth for the
exciting
WBD portfolio (Harry Potter, DC, Animation, Discovery & more).
This role assists in the planning and implementation of marketing tactics that drive
customer engagement
and align with our sales and brand objectives. This role also works in close partnership with North America Sales and RBD to execute retail marketing campaigns, differentiation, and sell-through initiatives across retail accounts in North America.
Your Role Accountabilities…
Strategic Planning
Manages marketing and project timelines while clearly communicating and collaborating with key stakeholders
AdPub support & oversight – annual budget planning, additional requests. Manages day-to-day requests, monitors spend, PO management
Tracks and maintains marketing spend documentation in partnership with marketing managers and prepares reports and presentations to meet quarterly forecast milestones
Supports Marketing planning including cross-divisional planning andcommunicationwith key stakeholders
Marketing & Advertising
Assists and coordinates the preparation of presentation materials for external and internal presentations in partnership with Marketing Director
Coordinates and facilitates creative projects and submissions on behalf of Sales & RBD and Marketing team in partnership with the Marketing Director
Executes agency related marketing programs tied to affiliates and ambassadors related to key initiatives
Contributes on new business pitches (marketing ideas) as requested
Contributes marketing support information to category and licensee updates
Marketing consulting and approvals
Review and approval of retail and consumer marketing activities and submissions for NA region for assigned franchises. Routing to Global if required.
Deployment of good judgement when evaluating options and recommendation of workable solutions if submissions do not meet franchise requirements.
Special Projects
Supports production of special events, annual trade shows, and industry events including working with agencies and venues for North America B2B Summit, Comic Con, etc. on behalf of marketing team and larger North America CP team
Marketing Analytics
Aggregates post promotional performance of Marketing plans t…
Title: Associate, Marketing
Company: Warner Bros. Discovery
Location: Burbank, California, USA
Category: Marketing / Advertising / PR
