Overview
Associate Marketing Manager Jobs in Toronto, Ontario, Canada at Robertson & Company Ltd.
SUMMARY OF DAY-TO-DAY RESPONSIBILITIES:
On a typical workday you are expected to:
• Marketing Strategies and Plans:
Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends;
Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management:
Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results:
Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity – PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
• BuildsInnovative Solutions:
Actively contributes to driving the spiritinnovationamong the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development withinnovativeand creative ideas from inside and outside
MUST HAVE:
Management experience
Marketing experience
Marketing strategies experience
Agency management experience
Digital experience – Websites & emails
How to write an agency brief
Business partner management
NICE TO HAVE
Banking experience
Telecommunications experience
Title: Associate Marketing Manager
Company: Robertson & Company Ltd.
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR
