Overview
Associate Marketing Manager – Integrated Marketing Jobs in Boston, MA at Liberty Mutual
Pay Philosophy
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
Description
This position offers a hybrid work structure reporting into the Boston MA office, 2 days in office, 3 days from home.
As a member of the Global Brand & Communications (GB&C) team, the Associate Marketing Manager will assist with the development and management of integrated marketing plans, primarily focused on employee engagement. This role is key in developing marketing programs that promote brand awareness and consideration among prospective talent, in addition to programs that educate, engage and inspire action amongst internal employees, positioning Liberty Mutual as a great place to work. Partnering with internal stakeholders across the enterprise, you will develop and execute integrated marketing campaigns and evaluate their effectiveness.
Responsibilities:
Strategic management of integrated marketing initiatives:
Proactively leads integrated campaigns from strategic planning to execution, bringing multiple stakeholders and channels together to build an integrated plan that supports goals
Responsible for gathering ongoing performance data and working closely with measurement and analytics teams to synthesize
Provides inputs into program/project strategy, rooted in best practices and historical performance
Supports budget management of marketing campaigns
Partnership Collaboration:
Manage relationships with internal stakeholders to drive integrated plan and execution forward, delivering on identified opportunities and objectives
Manage relationships with business partners, exercising exceptional account management skills
Partners closely with internal teams inside and outside of GB&C (Social, PR, Communications, Creative, Environmental Social Governance (ESG), DEI, etc.) to support plan objectives
Integrated Project Management:
Demonstrate best-in-class project management skills from project start through completion
Manage integrated team, inclusive of owning status documents, leading team meetings, managing internal teams to ensure timely production and delivery of work, managing internal project portal (Teams site) and more. The process includes managing creative kickoff of assignment, conducting reviews/approvals, delivery of feedback to creative team, oversight of production and final asset delivery to partners.
Ensure projects are completed within the desired budget, schedule, and quality standards
Proactively look for ways to improve existing processes and drive optimizations, while ensuring deliverables are in alignment with our enterprise brand Identity and Values
Qualifications
Bachelor’s degree with a concentration in Marketing or Communications preferred or equivalent experience required; minimum 5 years of relevant project management or agency account management experience with a solid background in integrated marketing; event marketing experience is a plus
Strong organizational, coordination, project management, and analytical skills, with strong attention to detail
Budget management experience preferred
Strong ability to present work and lead meetings
Proactive problem solver, with the ability and willingness to jump right in
About Us
As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.
At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.
We are proud to support a diverse, equitable and inclusive workplace, where all employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran’s status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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Title: Associate Marketing Manager – Integrated Marketing
Company: Liberty Mutual
Location: Boston, MA
