Overview
Associate, Marketing Strategy Jobs in Greater Chicago Area at Prophet
Title: Associate, Marketing Strategy
Company: Prophet
Location: Greater Chicago Area
The Associate / Senior Associate, Marketing Strategy is responsible for contributing to day-to-day projects, leading problem solving and building firm IP.
Your Day to Day
Collaborate with multi-disciplinary professionals (e.g., designers, digital strategists, architects, and researchers) to deliver marketing solutions across our full offering set, including assessing marketing maturity and growth opportunities, re-defining customer segmentation and engagement strategy, architecting and deploying test-and- learn capability, building campaigns and demand generation plans for clients
Drive the development of our campaign planning capability and connecting the dots across our upstream consulting work to downstream marketing services efforts
Actively participate in problem-solving sessions across a range of topics (brand, digital, growth, marketing, organization & change), relying on both analytical and creative techniques to get to compelling results
Develop relationships with clients and with thought leaders at the firm
Take on a firm leadership role – developing our Marketing Solutions advisory capability and advancing IP development efforts
Support new business development from rapid primary and secondary research, point of view (POV) development and approach building
What we’re Looking for
Big thinkers who are ready to take experience in downstream activation work and think more broadly about the client’s foundational brand and marketing strategies
Eager thinkers that are not only excited by client problems, but eager to contribute to the growing Marketing Strategy team. Someone who is ready to roll up their sleeves to help build this capability internally and create awareness externally
Smart thinkers with superior problem-solving skills, well-developed research and analytic capabilities, and creative thinking expertise
Actionable thinkers with a dose of pragmatism who have the ability to develop a strategy as well as bring it to life through tactical implementation
Curious thinkers with an unrelenting commitment to get to the answer, to test new approaches, and push others’ assumptions
Nimble thinkers who embrace ambiguity, can navigate murky problems with no clear solution and drive the team to clear and impactful outcomes
Persuasive communicators with demonstrated success moving mountains
Business builders with an ability to cultivate existing and new client relationships to drive commercial success for the firm
Desired Skills and Experience
2 years as a digital marketer or planner at an agency or other relevant services firm
Experience and success in delivering campaign strategy, digital marketing strategy, execution, and operations leveraging modern advertising and marketing technologies
Experience in developing and leveraging repeatable methodology to assess and solve client challenges
Deep understanding of digital and emerging channels
Ability to input and guide marketing plans
Ability to create digital marketing strategies
Experience creating test & learn plans and implementing optimization processes
Understanding of Advertising and Marketing technology stack and platforms (campaign planning tools like MRI Simmons, Pathmatics, Vivvix and CommsPoint)
Understanding of reporting and analysis
Experience in developing robust Customer Data Platform approach to execute marketing personalization
Ideally, experienced with marketing automation use within marketing operations and customer data
Location: Austin or Chicago – 3 days in person
Salary: $80,000 – $110,000
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
