Overview
Associate Media Director Jobs in Georgetown, Texas, USA at Sport Clips – Support Center
Benefits:
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Wellnessresources
Role Overview:
The Director of Marketing – Media manages the media planning, buying, strategy, and agency partnerships with experience dealing with franchise models and the evolving media landscape. This role will address 1st Party data and develop Acquisition, Retention, and Win-back targeting segments. The Director will understand and build incremental lift measurement across all media assets to maximize the mix to drive business results both nationally and locally by store.
Scope:
This role reports to the Senior Director of Marketing & Sponsor ships and requireseffective communicationwith media agencies, media partners, and internal analytics teams. The Director oversees the day-to-day execution and budgeting of all paid national, regional, and local media investments. The position works locally with franchisees (Team Leaders) to develop marketing plans that drive store visits and collaborates with the Grand Opening Team.
Additionally, the Director manages sports and event marketing partnerships at national, regional, and local levels.
Key Responsibilities:
Work closely with the media agency to develop goals, strategies, and media KPIs.
Develop ongoingoptimizationacross all media channels and audience segments usinganalytical skillsto measure performance data (e.g., store visits, online check-in).
Collaborate internally to build consistent monitoring tools to measure media’s impact on incremental sales and traffic.
Key Criteria/Requirements:
Bachelor’s degree with relevant experience.
6-8+ years of media planning/strategy experience from the client side and/or agency side.
Budget managementskills.
Proven record in delivering incremental business growth based on media mix.
Manage communications internally, with media agencies, and media partners.
Oversee ongoingoptimizationacross each media channel and audience segments to analyze campaign performance data.
Understanding of media attribution models (e.g., media mix models, incremental lift).
Knowledge of the evolving media landscape across all channels.
Experience with various media formats, including Traditional Local TV/Radio, National TV, Digital, OOH, Print, and Direct Mail.
Understanding of franchise models and retail.
Experience in targeting, measurement, and mix for Acquisition, Retention, and Winback segments.
Ability to educate and share industry trends, new media technologies, benchmarks, and measurement currencies.
Develop ongoing test opportunities to explore new growth and measure success.
Manage all media budgets, billing, and internal communications with management and finance teams.
Work with creative teams and clearly communicate needs to vendors and agency partners.
Ability to adapt to change, manage challenges, and develop strong recommendations.
Minimum of 3 days at the Support Center and 2 days working remotely.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Flexiblework from homeoptions available.
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Title: Associate Media Director
Company: Sport Clips – Support Center
Location: Georgetown, Texas, USA
Category: Marketing / Advertising / PR, Management
