Overview
Associate Project Manager, On Demand Operations Jobs in New York, NY at Ralph Lauren
Summary:
The Marketing Consultant for General Marketing, Technology & Media will be responsible for general marketing activities to promote Island’s brand and to manage all technology & media aspects of the Marketing/Agency Relations department, including but not limited to development and management of social media content calendars and posting schedules, analyzing social media metrics, website management, campaign development (digital, print, broadcast), collaboration with public relations vendors, and collaboration with product development teams in support of the Island Insurance corporate marketing plan. Oversee the execution of larger campaigns and promotions in addition to providing support to group accounts.
Duties:
General Marketing & Team Support (40%)
Supports the team by assisting with planning and overseeing of company and employee related events.
When called upon, represents the department at marketing industry insurance industry and other public and community events and activities.
Conceptualizes, develops and implements marketing and agency related materials to promote Island’s brand and programs to its target audiences, agents, agency partners, policyholders and general public.
Supports the implementation of the corporate marketing and agency relations plan.
Collaborates with team to create and manage marketing and agency relations materials, including brochures, flyers, and digital assets.
Works along with other Marketing Consultants and outside venders to facilitate appropriate marketing programs and initiatives.
Takes on supervisory responsibilities when called upon.
Prepares reports, charts, graphs, proposals and presentations as requested.
Provides marketing support to all company departments which promotes and supports the company’s business goals and strategies.
Responds promptly to all inquiries and requests made by company supervisors and the Executive Leadership team.
When called upon, represents the department at marketing industry, insurance industry, and other public and community events and activities.
Supports the team by assisting other Marketing Consultants with promotional, company, and community events and activities.
Participates in seminars and classes for knowledge and professional development.
Provides support to other Tradewind Group affiliates as directed.
Media & Internet Marketing (35%)
Oversees creation and management of the company’s social media accounts and internet marketing opportunities.
Oversees development and maintenance of company intranet platform.
Social Media & Marketing Strategy Development and Execution:
Creates and implements comprehensive social media strategies to enhance brand awareness, engagement, and online reputation.
Monitors social media trends, tools, and applications to optimize content strategies and engagement across platforms such as Facebook, X, Instagram, LinkedIn, etc.
Collaborates with product development teams (Commercial lines, Personal lines and IC International) to market new insurance products.
Creates and implements marketing strategies to promote and educate agents and customers about new offerings.
Stays updated on social media trends and emerging platforms to keep company’s strategy current.
Social Media Account Management:
Oversees the daily management of social media accounts, including posting, scheduling, and responding to comments and messages.
Ensures brand consistency in tone, voice, and terminology across all social media channels.
Content Creation and Curation:
Develops engaging and relevant content tailored to specific social media platforms.
Curates content from industry news, thought leaders, and influencers to share on company social channels, fostering community and thought leadership.
Develops and produces training videos and materials for internal teams and agencies.
Designs and conducts agent satisfaction surveys to gather feedback and insights.
Analyze surveys results and recommend improvements bases on findings.
Internet Marketing, Website Management, and SEO:
Implements and optimizes paid social media and internet advertising campaigns.
Develops and executes internet marketing campaigns that leverage SEO, PPC, email marketing, and content marketing to drive traffic, engagement, and conversions.
Oversees the updating, maintenance and optimization of the company website.
Manages website design and functionality improvements, including user experience enhancements.
Ensures website content is up-to-date, relevant and aligned with Marketing/Agency Relations goals.
Analyzes website and social media analytics to improve search engine rankings and drive targeted traffic to company websites and social media profiles.
Media Relations and PR:
Builds and maintains relationships with media contacts, PR firms, and influencers to secure media coverage and collaborative opportunities in furtherance of promoting and maintaining Island Insurance’s brand.
Works with graphic production vendors, public relations companies and researches companies to ensure that quality standards, budgets and deadlines are maintained.
Develops promotional partnerships with public relations vendors and develop and execute public relations strategies focused on building relationships with agency partners and individual agents.
Coordinates media outreach and manages press releases and other external communications.
Drafts and distributes press releases, media pitches, and other PR materials to promote the company’s initiatives and successes.
Develops print and other advertising media, when appropriate, to promote Island’s programs.
Campaign Analysis and Reporting:
Tracks, analyzes, and reports on the performance of social media, marketing campaigns, and internet marketing efforts, using data-driven insights to optimize future strategies.
Provides regular reports to management on social media and online marketing performance, including key metrics.
Crisis Management and Response:
Monitors social media channels for potential reputational risks and develops strategies for mitigating negative publicity or customer concerns.
Quickly responds to emerging crises or negative comments to protect and enhance the company’s reputation.
Budget Preparation & Management (15%)
Prepares annual budget resource allocation relating to Media, which will be utilized in overall Marketing/Agency Relations annual budget.
Handles monthly administration of budget, including, but not limited to, expense verification, monthly budget review and overall resource allocation for agency relations.
Tracks expenses, analyze cost-effectiveness, and ensure budget compliance.
Assists in development and management of overall Marketing/Agency Relations department budget.
Customer Service (10%)
Displays a positive, cooperative, and service-oriented attitude when dealing with agencies, insureds, employees, and other stakeholders within the company.
Promotes the economic, social, and political interests of Island Insurance in the community.
Addresses concerns that are raised with empathy and compassion, aiming to quickly resolve issues. Escalate complex issues to your supervisor and/or Executive Leadership team as necessary.
Qualifications:
Bachelor’s degree in marketing, communications or journalism preferred.
Minimum of 7 years of marketing experience, preferably with Hawaii businesses.
Job Type: Full-time
Pay: $65,000.00 – $85,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Day shift
Monday to Friday
Ability to Commute:
Honolulu, HI 96813 (Required)
Work Location: In person
Title: Associate Project Manager, On Demand Operations
Company: Ralph Lauren
Location: New York, NY
