Overview
Audience Specialist, ThinkChina/ Jobs in Singapore, Singapore at Singapore Press Holdings Limited
Position: Audience Specialist, ThinkChina (1-year contract)
Audience Specialist, Think China (1-year contract)
Job Type: Full-Time Category:
Journalism & Content Creation As an audience specialist at Think China, you will work with editorial and marketing to expand and engage our audience. You will implement strategies to drive traffic and engagement through SEO optimisation, social media and email marketing, and data analysis. Managing offline events and partnerships will also be an integral part of your role. Ultimately, you will strategise and coordinate Think China’s messaging across different platforms and help build a vibrant audience community.
Responsibilities:
Optimise content strategy for audience growth through SEO, multi-channel
promotion
, A/B testing and content scheduling.
Build and manage Think China’s social media presence, engage audiences with targeted ad campaigns, monitor audience sentiment and collaborate with influencers to increase reach.
Analyse data, track key metrics and create insightful reports with data visualisations to inform content strategy and performance.
Develop audience engagement through email marketing, online/offline events and strategic partnerships to expand reach.
Stay current with industry trends and conduct competitor analysis to identify opportunities and best practices.
Qualifications:
We are looking for someone with:
Proficiency in managing various social media platforms
Experience in data analysis and reporting, ideally with tools like Google Analytics An interest in China affairs
Good copywriting, analytical and presentation skills
Good interpersonal skills to work in cross-functional and
fast-paced
teams
The ability to break down complex ideas for different audiences
Excellent
project management
skills
Meticulous,
results-oriented
and comfortable working under tight deadlines
Interested individuals, please fill in the form and attach your resume.
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Title: Audience Specialist, ThinkChina/
Company: Singapore Press Holdings Limited
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Digital Marketing)
